TSN’s Fan-Favourite PINTY’S ALL-STAR CURLING SKINS GAME Draws Big Audiences

— January 20, 2015

– Audiences up 40% compared to last year’s TSN skins game in Banff –
– The women’s final featuring Team Homan vs. Team Jones attracts 579,000 viewers while up against thrilling NFC Conference Championship, and becomes most-watched draw from this weekend’s PINTY’S ALL-STAR CURLING SKINS GAME –

BANFF, ALTA. (January 20, 2015) – From draw-to-the-button finishes to Banff’s breathtaking scenery, this weekend’s PINTY’S ALL-STAR CURLING SKINS GAME proved to be a hit with curling fans – and a ratings winner for TSN. Overnight data from Numeris (BBM Canada) confirms that TSN’s annual curling skins game attracted an average audience of 461,000 viewers – marking a 40% increase compared to last year’s event. An average audience of more than a half a million Canadians tuned in for three of the six draws from the PINTY’S ALL-STAR CURLING SKINS GAME. Overall, more than 3.7 million unique Canadian viewers tuned in to some part of TSN’s fan-favourite event. The PINTY’S ALL-STAR CURLING SKINS GAME, held for the second straight year at The Fenlands Banff Recreation Centre in beautiful Banff National Park, included a women’s competition for the first time since 2003 that helped to attract big audiences.   The most-watched draw from the PINTY’S ALL-STAR CURLING SKINS GAME was the women’s final featuring curling powerhouses Team Homan vs. Team Jones, which attracted an average audience of 579,000 viewers – despite being up against the thrilling NFC Conference Championship. The women’s competition also drew the second biggest audience from this weekend, with Team Jones’ comeback victory over the up-and-coming Team Carey attracting an average audience of 543,000 viewers. The men’s final featuring Team Morris vs. Team Jacobs – the third most-watched draw – attracted 521,000 viewers, marking a 54% increase compared to last year’s men’s final. The ratings breakdown for the PINTY’S ALL-STAR CURLING SKINS GAME is as follows: Friday, Jan.16 Women’s Semifinal #1: Team Homan vs. Team Sweeting – 357,000 Saturday, Jan. 17 Men’s Semifinal #1: Team Morris vs. Team Koe – 326,000 Women’s Semifinal #2: Team Jones vs. Team Carey – 543,000 Men’s Semifinal #2: Team Jacobs vs. Team McEwen – 430,000 Sunday, Jan. 18 Women's Final: Team Homan vs. Team Jones – 579,000 Men’s Final: Team Morris vs. Team Jacobs – 521,000 Results Overall results from the PINTY’S ALL-STAR CURLING SKINS GAME are as follows: Women’s Field
  • Team Homan: $52,000 ($37,000 in skins prize money + $15,000 winner bonus)
  • Team Jones: $29,500 ($28,500 in skins prize money + $1,000draw to the button bonus)
  • Team Sweeting:$10,000
  • Team Carey: $8,500TOTAL: $100,000 Men’s Field
  • Team Jacobs: $65,500 ($50,500 in skins prize money + $15,000 tournament bonus)
  • Team Morris: $23,000
  • Team McEwen: $8,500
  • Team Koe:$3,000 ($2,000 in skins prize money +$1,000draw to the button bonus)
TOTAL: $100,000   Sponsors Title sponsor Pinty’s headlines the slate of brands partnering for TSN’s annual curling skins game:
  • Official Partners: The Rimrock Resort Hotel, Chartered Professional Accountants (CPA), and VTech all  return as official partners after last year’s successful inaugural event in Banff, while Toyota and CI Investments sign on as new official partners
  • Event Partners: The Town of Banff, Banff Lake Louise Tourism, Banff Airporter, and The Banff Centre all return as event partners for the PINTY’S ALL-STAR CURLING SKINS GAME
  • New Sponsors: Signing on as new sponsors for this year’s event are Kodiak, Outdoor Survival Canada, and The Curling News
Curling on TSN As the official broadcaster of the Canadian Curling Association, TSN broadcasts more than 300 hours of live Season of Champions curling each year, including the TIM HORTONS BRIER and SCOTTIES TOURNAMENT OF HEARTS, FORD WORLD MEN’S CURLING CHAMPIONSHIP, WORLD WOMEN’S CURLING CHAMPIONSHIP, HOME HARDWARE CANADA CUP, WFG CONTINENTAL CUP, and M&M CANADIAN JUNIORS. Source: Numeris (formerly BBM Canada)

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