Gusto Provides Respite from the Winter Blues with Brand-New Series and Returning Favourites
— January 26, 2017
– New series BRITAIN’S BEST BAKERY kicks off Thursday, Feb. 2 –
– Gusto’s #1 series MARTHA & SNOOP’S POTLUCK DINNER PARTY returns Monday, Feb. 13 –
– Childhood friends Jamie Oliver and Jimmy Doherty serve up delectable dishes in JAMIE AND JIMMY’S FOOD FIGHT CLUB, Tuesday, Feb. 14. –
TORONTO (January 26, 2017) – Viewers are in for a treat this February as two new series featuring British bake-offs, and fan-favourite chef Jamie Oliver and his celebrity friends join Gusto’s lineup. Additionally, Gusto’s #1 series, MARTHA & SNOOP’S POTLUCK DINNER PARTY returns to the lineup with two new back-to-back episodes, Monday, Feb. 13 starting at 10 p.m. ET.
Since Gusto launched in November 2016, overall viewership is up 82% with total viewers and 86% among the key A25-54 demo. In primetime, audiences have more than doubled with total viewers and are up 163% with A25-54.
The search is on for the top bakery across the pond in the new, one-hour series BRITAIN'S BEST BAKERY, Thursdays at 10 p.m. ET beginning Feb. 2. Then, the incomparable Jamie Oliver and his childhood friend Jimmy Doherty create show-stopping dishes alongside celebrity guests including Goldie Hawn and Orlando Bloom, in JAMIE AND JIMMY'S FOOD FIGHT CLUB, airing Tuesdays at 10 p.m. ET beginning Feb. 14.
Viewers can also indulge in brand-new episodes of Gusto’s original programming all month long. Global flavours continue on ONE WORLD KITCHEN, airing Mondays at 10 p.m. ET, while Fridays bring viewers a dose of healthy food programming with THE URBAN VEGETARIAN at 10 p.m. ET, followed immediately by the exuberant Spencer Watts in FISH THE DISH at 10:30 p.m. ET. For information on Gusto’s series, chefs, recipes, how-to videos, and more, visit gustotv.com.
**Media Note: Screeners and publicity photos are available online at https://www.bellmedia.ca/prBRITAIN’S BEST BAKERY - Thursdays at 10 p.m. ET, beginning Feb. 2
Bakeries go head-to-head to win the title of best bakery in Britain in the new one-hour series which features judges Mich Turner, who has been described as 'the Bentley of cake makers' by Chef Gordon Ramsay, and Peter Sidwell, an award-winning artisan baker and author. Bakeries from all over the U.K. compete in a series of baking challenges that put their skills to the test making viewers' mouths water along the way.
MARTHA & SNOOP’S POTLUCK DINNER PARTY- Monday, Feb. 13 at 10 p.m. ET and 10:30 p.m. ET; moves into its regular Monday at 10 p.m. ET timeslot beginning Feb. 20
The “high”-ly acclaimed series featuring unlikely hosts Martha Stewart and Snoop Dogg returns with all-new episodes. The duo kicks it in the kitchen, hosting weekly dinner parties with celebrity friends, putting a personal spin on each of their themed meals. In the first episode, Martha and Snoop show off their rolling skills by making sushi alongside comedians Kathy Griffin (MY LIFE ON THE D-LIST) and Mike Epps (Next Friday), musical guest D.R.A.M. and Japanese chefs Abe Hiroki and Masaharu Morimoto (IRON CHEF).
JAMIE AND JIMMY’S FOOD FIGHT CLUB - Tuesdays at 10 p.m. ET, beginning Feb. 14
Filmed along Essex’s Southend Pier, Jamie Oliver and childhood friend Jimmy Doherty, along with celebrities including Goldie Hawn, David Tennant (DOCTOR WHO), and more, cook blowout feasts designed to add some serious culinary wow factor to the weekends. From spiced lamb flatbreads to British bangers and smoked salmon, Oliver and Doherty create both show stopping dishes, as well as easy-to-make family staples. The star-studded series begins with Hollywood heart-throb Orlando Bloom (Pirates of the Caribbean trilogy) cooking up a Moroccan lamb shank tagine, Oliver cooking Asian-style seafood, and Doherty making homemade British bangers.
For Gusto’s complete February programming schedule, click here.
Gusto, Bell Media’s first food and lifestyle channel, features a delicious mix of creative cooking and food programming paired with exciting home renovation, travel, and lifestyle shows. Gusto features a menu of original Canadian series and specials produced in 4K including ONE WORLD KITCHEN and FISH THE DISH, as well as acquired series from stars such as Jamie Oliver and Martha Stewart. Gusto is distributed to more than five million households across Canada and is also available online at www.gustotv.com and on-demand via participating television service providers. Gusto is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
Source: Numeris, November Hard Launch (11/7/2016-1/8/2017) vs. Gusto First Few Months (9/1/2016-11/6/2016)