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WINTERFELL (April 22, 2014) – Take a glimpse into the world of Westeros! HBO Canada presents GAME OF THRONES® THE EXHIBITION, a free, five-day, timed-ticket event celebrating the craftsmanship that brings HBO’s epic series to life, running from May 14 – 18 at TIFF Bell Lightbox in Toronto. Advance tickets are available today to The Movie Network subscribers, to TIFF Members beginning Thursday, April 24 at 10 a.m. ET, and to the general public beginning Monday, April 28 at 10 a.m. ET. Specifically created to bring the enchanted world of the series and its characters directly to fans, the exhibition is presented by HBO and Bell Media in Toronto and will feature the new Oculus Rift virtual experience entitled “Ascend the Wall.”
** Media Note ** – Download photos at BellmediaPR.ca/Network/HBO-Canada.
“Building on our unprecedented marketing campaign for Season 4 of GAME OF THRONES, the exhibition is another example of how HBO Canada is engaging fans of this phenomenal series – in this case by literally putting fans into the world of Westeros,” said Jon Arklay, Senior Vice-President, Bell Media Agency, Brand, Creative and Marketing, “We look forward to opening the door to the Realm and welcoming current and soon-to-be subscribers to experience the amazing craftsmanship the exhibition has to offer.”
GAME OF THRONES: The Exhibition is a free, timed-ticket event. Subscribers to The Movie Network have early access to free tickets now through 9:59 a.m. ET Monday, April 28th. Subscribers can stay tuned to The Movie Network and HBO Canada newsletters for details on how to obtain advance tickets. TIFF Members have early access to free tickets beginning April 24 at 10 a.m. and will receive a TIFF Alert with details on how to obtain advance tickets. Free tickets are available to the general public online at http://www.themovienetwork.ca/exhibit/ on Monday, April 28 at 10 a.m. ET Hours of operation for GAME OF THRONES® THE EXHIBITION are: Wednesday, May 14 to Sunday, May 18 from 10 a.m.-10 p.m. daily. The exhibition is recommended for ages 14+. Tickets are limited to four per person. More information about TIFF Bell Lightbox, including directions, parking, and accessibility are available at http://tiff.net/.
NOTE TO MEDIA: Advance tours of GAME OF THRONES® THE EXHIBITION will take place on Tuesday, May 13, subject to availability. For more details, please contact the Communications team at The Movie Network (see below for contact information).
Located in the expansive main-floor HSBC Gallery at TIFF Bell Lightbox, the exhibition will feature new installations, showcasing a collection of original artifacts from pivotal scenes from HBO’s Emmy®-and Golden Globe® Award-winning series GAME OF THRONES. The anchor to the exhibition this year is the new Oculus Rift interactive experience entitled “Ascend the Wall.” The immersive exhibit places fans inside a replica of the Night’s Watch elevator, while using the Oculus Rift virtual reality headset, headphones, and 4D elements, the user is transported to the icy Northern border of the Seven Kingdoms, offering a rare glimpse into the world of Westeros.
Additional highlights from GAME OF THRONES® THE EXHIBITION include:
Costumes, props, armour, and weapons – created by artisans whose extraordinary craftsmanship has lent authenticity to the show since its inception, the collection includes a magnificent costume display featuring cloaks, dresses, and armour; iconic artifacts such as model dragons and eggs; weaponry comprising of crossbows, daggers, spears, hatchets, and swords; crowns and headdresses; jewellery; books, letters, and maps; House banners; storyboards, and much more.
Iron Throne – fans will also have an opportunity to have their photo taken on the coveted Iron Throne.
GAME OF THRONES is an epic series whose storylines of treachery and nobility, family and honour, ambition and love, and death and survival, has captured the imagination of fans globally and made it one of the most popular shows on television. The Season 4 return of GAME OF THRONES was the most-watched season premiere in HBO Canada history and in this broadcast year with more than 1.1 million viewers.
For continued updates and details on the exhibition, visit TheMovieNetwork.ca/exhibit. The official hashtags are #GOTExhibit #HBOCanada
In addition to Toronto, the GAME OF THRONES® THE EXHIBITION will also visit the Pacific National Exhibition in Vancouver, in association with Corus Entertainment, as part of this summer’s Fair at the PNE (The GAME OF THRONES exhibit is free with admission at the Fair at the PNE) on August 16 - September 1 (closed August 18 & 25). For more information please visit www.pne.ca or MovieCentral.ca .
SOCIAL MEDIA LINKS:
About HBO Canada:
HBO Canada brings Canadians HBO’s current slate of signature dramatic and comedic programs, together with new and never-before-seen programming including comedy series, live specials, sporting events, behind-the-scenes content and titles from HBO’s extensive library – all in an uncut and commercial-free environment. HBO Canada is offered in high definition on HBO Canada HD and programming is accessible on TMN GO and HBO Canada OnDemand. For more information, please visit www.hbocanada.com. In Eastern Canada, HBO Canada is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. In Western Canada, HBO Canada is offered by Corus Entertainment’s Movie Central (Western Canada).
Source: BBM Canada, 4/6/14 Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.
– HBO Canada –
For The Movie Network (Eastern Canada):
Scott Campbell, 416.956.8648 or email@example.com
Jessica Charbonneau, 416.956.8638 or firstname.lastname@example.org