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TORONTO (March 24, 2014) – TSN’s broadcast of Toronto FC’s home opener on Saturday was a record-breaker, as overnight data from BBM Canada confirms that TFC’s 1-0 win over DC United attracted a record average audience of 352,000 viewers, making it the most-watched MLS game ever on English television in Canada.*
The previous high for an MLS audience on Canadian English-language television was for the Vancouver Whitecaps FC’s only playoff appearance in 2012 (average audience of 335,000).
Audiences for the home opener were up 18% compared to the TFC season opener last week in Seattle (299,000 on TSN).
Overall, 1.6 million unique viewers tuned in to TSN to watch the network’s exclusive coverage of TFC’s home opener, which also featured the home debut of highly-touted new additions Jermain Defoe, Michael Bradley, Júlio César, and returning hometown star Dwayne De Rosario.
Live MLS coverage continues this weekend with a prime-time doubleheader featuring the undefeated Vancouver Whitecaps FC taking on Houston on Saturday (March 29) at 7 p.m. ET/4 p.m. PT on TSN2. Defoe and the 2-0 Toronto FC take on Real Salt Lake at 9:30 p.m. ET on TSN2. Live streaming of all MLS games on TSN and TSN2 is available to TSN subscribers on TSN GO.
TSN also has live coverage of the highly anticipated BARCLAYS PREMIER LEAGUE Manchester derby featuring local rivals Manchester United and Manchester City tomorrow (Tuesday, March 25) at 3:30 p.m. ET.
TSN platforms also deliver live coverage of the biggest weekend of the season thus far, as four of the top five teams face off against each other, with Arsenal vs. Manchester City on Saturday, March 29 at 1:30 p.m. ET and Liverpool vs. Tottenham on Sunday, March 30 at 11 a.m. ET. Both games air on TSN and are available for live streaming to TSN subscribers on TSN GO.
Soccer on Bell Media
Along with TSN and RDS being the official broadcasters of MLS in Canada, Bell Media’s CTV, TSN, and RDS are home to EURO 2016 and the FIFA World Cup, beginning with the highly-anticipated FIFA Women’s World Cup 2015 in Canada and including the 2018 FIFA World Cup Russia™ and 2022 FIFA World Cup Qatar™. TSN also holds a multi-year broadcast agreement with BARCLAYS PREMIER LEAGUE that gives TSN the Canadian media rights to half of all games through to the 2015-2016 season.
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TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN GO, and TSN Radio. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
Source: BBM Canada
*For electronic measurement data that dates back to 1994. Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.
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