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It’s Time to Choose Canada! Announcing the Top 40 Finalists in the FRUCTIS FRUIT SENSATION PRESENTS: MUCH VJ SEARCH ### Month-Lo - Bell Media

It’s Time to Choose Canada! Announcing the Top 40 Finalists in the FRUCTIS FRUIT SENSATION PRESENTS: MUCH VJ SEARCH ### Month-Lo

— March 15, 2013



– Much’s own Lauren Toyota announced as host –
– Top 20 contestants revealed starting March 25 on NEW.MUSIC.LIVE. –
– Top 20 hit the road on the MUCH VJ SEARCH tour bus, April 1 – 
– Winner is crowned April 26 at 6 p.m. ET – 

To tweet this release: http://bit.ly/XcJl8I 

TORONTO (March 15, 2013) – With the final competitors announced earlier today on NEW.MUSIC.LIVE., the FRUCTIS FRUIT SENSATION PRESENTS: MUCH VJ SEARCH has chosen its Top 40 VJ hopefuls and the competition is on! With wildly diverse applicants from across the country vying for a shot at one of the most coveted jobs in Canadian television, the MUCH VJ SEARCH promises to deliver more excitement, challenges, and surprises than ever before. For profiles of the 2013 Much VJ Search Top 40 contestants, visit muchmusic.com.

The MUCH VJ SEARCH really gets rollin’ when NML starts to roll out the Top 20, announcing four names a day beginning Monday, March 25, with each finalist earning a spot on the FRUCTIS FRUIT SENSATION PRESENTS: MUCH VJ SEARCH tour bus. Chosen with the help of fans, these brave Top 20 face a series of challenges on the road to prove they have what it takes to become a Much VJ. Kicking off in Vancouver, the tour bus rolls through seven Canadian cities, seeing contestants face the first-ever series of road eliminations. For all the “juicy” gossip from the tour, Garnier Canada’s got you covered via facebook.com/GarnierCanada@GarnierCAN on Twitter! For the full list of tour stops and dates, visitmuchmusic.com/vjsearch

The Much VJ Search tour bus rolls into action, March 25
Below is a list of the cities the MUCH VJ SEARCH tour bus is hitting up:

Tuesday, March 26 Vancouver 
Thursday, March 28 Banff 
Saturday, March 30 Calgary 
Monday, April 1 Regina 
Wednesday, April 3 Winnipeg 
Sunday, April 7 Ottawa
Thursday, April 11 Toronto

From Monday, April 1 – Friday, April 26, fans can watch the drama unfold as theFRUCTIS FRUIT SENSATION PRESENTS: MUCH VJ SEARCH, hosted by Lauren Toyota, takes over the 6 p.m. ET timeslot, followed by the MUCH VJ SEARCH POST SHOW at 6:30 p.m. ET. The winner is announced on Friday, April 26

Hoping to prove that they have the charm, charisma and just enough rock ‘n’ roll attitude to win the country over, the newly announced Top 40 were selected based on application videos that showcased their personal style and interests, highlighting their love of all things music, specifically new music trends and their favourite artists. Fans can help choose the Top 20 as well by watching, commenting, rating, and sharing their favourite VJ Search submissions at muchmusic.com/vjsearch, all the while earning points to become eligible for exciting prizes and sweet rewards from Fructis Fruit Sensation. Fans must sign in with their MuchCloser account to be eligible to win. 

The FRUCTIS FRUIT SENSATION PRESENTS: MUCH VJ SEARCH gives everyone a shot at the coolest job ever – to be a Much VJ. No experience is required; the only criteria needed are a passion for music and pop culture, a kick @ss personality, a flair for television, and the gift of gab. The successful candidate gets to interview the top bands in the music biz, meet hardcore fans, travel across the country, and work out of the legendary Much HQ at 299 Queen St. West in Toronto. 

The MUCH VJ SEARCH has cemented itself as an iconic part of the Canadian media landscape. Each time around, the MUCH VJ SEARCH grows and changes its tune slightly, making the VJ hopefuls compete in a series of challenges to earn their spot as Much’s newest face. Back in 2006, the VJ Search was broadcast as a 10-episode reality competition, where hopefuls were eliminated by a panel of celebrity judges based on how well they performed at various TV hosting challenges. In 2009, the VJ Search went digital with VJ SEARCH 2.0, incorporating fan voting online and a competition streamed across muchmusic.com

Follow MuchMusic on Twitter: @MuchMusic
Follow Garnier on Twitter: @GarnierCan
Follow Lauren Toyota on Twitter: @laurentoyota

About Garnier 
Garnier believes in beauty through nature, creating products that 'Take Care' of consumer needs. Scientifically developed with selected natural ingredients, Garnier products help men and women look healthy and feel better every day. Established in Paris at the turn of the 20th century, Garnier is the #1 beauty brand in France and a trusted leader throughout Europe, Asia, US, Mexico and Canada. The Garnier family of Canadian products consists of Garnier Fructis, Garnier Fructis Style, Garnier Nutrisse, Garnier Nutrisse Intense, Garnier Belle Color, Garnier HerbaShine, Garnier Olia, Garnier Skincare and Garnier Body. For more information, visit www.garnier.ca 

About MuchMusic
As the No. 1 Canadian brand for young adults, MuchMusic is the go-to channel for all things pop-culture, delivering excitement through exclusive live events, interviews with leading musicians and celebrities, and the biggest scripted series. From the MUCHMUSIC VIDEO AWARDS to its industry-leading online and social media outreach, including MuchMusic.com, on Twitter @MuchMusic and Facebook – with more than 1.25 million likes and counting, MuchMusic continues to deliver on its promise of bringing fans that Much closer to their idols. Much spotlights homegrown talent through original productions including DEGRASSI, NEW.MUSIC.LIVE., and VIDEO ON TRIAL and supports the Canadian music video production industry with its annual, multi-million dollar contribution to MuchFACT. Much is available in 9.2 million households across Canada via cable, satellite, and mobile. Much is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

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For more information:
Tiffany Astle, Much VJ Search Unit Publicist, 416.554.7329,tiffany.astle@bellmedia.ca
Mary Costa, Much MTV Group, 416.384.7702, mary.costa@bellmedia.ca 

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