Last Night’s Toronto Argonauts Home Opener Audience Grows 39%, as First CFL ON TSN Game of the Season Attracts 2.8 Million Unique Canadian Viewers

— June 24, 2016

– Average audience of 692,000 viewers on TSN watched the Toronto Argonauts take on the Hamilton Tiger-Cats in the team’s first game at new home of BMO Field –
– CFL ON TSN season opener up 46% compared to 2015 season opener matchup between Ottawa and Montreal –

TORONTO (June 24, 2016) – The Toronto Argonauts and Hamilton Tiger-Cats kicked off the 2016 CFL ON TSN season last night, with overnight data confirming an average audience of 692,000 viewers watched the Argos at their new home of BMO Field – marking an increase of 39% over the team’s 2015 opener. In the Toronto-Hamilton extended market, audience levels for the game were up 83% over last year’s Argos opener. In total, 2.8 million unique Canadian viewers tuned in to watch some part of the game on TSN, with coverage including on-field marching bands and special guest appearances by Argos legends Damon Allen, Mike “Pinball” Clemons, Raghib “Rocket” Ismail, and Joe Theismann. The Toronto-Hamilton game also marked an increase of 46% compared to last year’s CFL ON TSN season opener matchup between Ottawa and Montreal. Audience levels peaked at 912,000 viewers during the third quarter as the Argos attempted a second-half comeback. Week 1 CFL ON TSN action continues this week with the following matchups:
  • Montreal Alouettes vs. Winnipeg Blue Bombers tonight (Friday, June 24) at 8 p.m. ET on TSN
  • Ottawa Redblacks vs. Edmonton Eskimos on Saturday, June 25 at 7 p.m. ET on TSN
  • Calgary Stampeders vs. BC Lions on Saturday, June 25 at 10 p.m. ET on TSN
The Toronto Argonauts return to CFL ON TSN action on Thursday, June 30 when they take on the Saskatchewan Roughriders at 10 p.m. ET on TSN. CFL ON TSN The 2016 CFL ON TSN season culminates with the Shaw Road to the Grey Cup as well as the 104th GREY CUP presented by Shaw – one of 60+ iconic championship events that live on TSN – live from the Toronto Argonauts’ new home of BMO Field. TSN subscribers can access live streaming coverage of every CFL ON TSN game on TSN.ca and TSN GO. French-language coverage is available through RDS. TSN is the exclusive Canadian broadcaster of the CFL, delivering live coverage of every regular season game, including playoffs and the 104th GREY CUP live from Toronto’s BMO Field on November 27. Last year, Bell Media’s TSN and RDS announced an extension of their long-term multi-platform partnership with the CFL through to 2021. Source: Numeris

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