Leading Canadian Brands Sign On for TSN’s CFL Coverage

— June 24, 2014

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TORONTO (June 24, 2014)
– As the Canadian Football League gets ready to hit the gridiron, some of the country’s biggest brands have signed on as key sponsors of TSN’s exclusive CFL coverage. Major sponsors of the 2014 CFL ON TSN broadcast campaign include General Motors, Moores, Nissan, Purolator, and Safeway.

Wendy’s returns to sponsor another season of Friday night lights for Canadians, marking the 17th consecutive year of WENDY’S FRIDAY NIGHT FOOTBALLthe weekly cornerstone of the CFL ON TSN broadcast schedule. WENDY’S FRIDAY NIGHT FOOTBALL kicks off with a doubleheader on Friday, July 4 at 7 p.m. ET on TSN with B.C. @ Montreal, followed by Hamilton @ Edmonton at 10 p.m. ET.

Also returning as sponsors for another CFL ON TSN season are General Motors, Nissan, Purolator, and Safeway. These brands will be featured extensively in-game across CFL ON TSN’s national broadcasts as sponsors of Coach’s Playbook with Paul LaPolice and SPORTSCENTRE’s Game Ball (General Motors), Purolator Tackle Hunger (Purolator), and Touchdown To Win (Safeway).

New this year, Moores joins CFL ON TSN as a first-time sponsor to bring TSN’s all-new and first-ever CFL fantasy game, the TSN Fantasy Football: CFL Edition presented by Moores.


TSN kicks off the 2014 CFL season this Thursday (June 26) at 8:30 p.m. ET with special coverage of the opening game featuring Toronto @ Winnipeg. CFL ON TSN primes fans for the 2014 season with a series of special season preview broadcasts tomorrow night (Wednesday, June 25) highlighted by the CFL SEASON PREVIEW SHOW at 8:30 p.m. ET.

TSN is the official television broadcaster of the CFL with live coverage of every game, including the playoffs and the 102nd GREY CUP in Vancouver on November 30. In 2013, Bell Media’s TSN and RDS announced a broad new multi-platform broadcast agreement that extends the networks’ long-term partnership with the CFL through to 2018.

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TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN GO, and TSN Radio. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, rob.duffy@bellmedia.ca
Dimitri Bariamis, (w) 416.384.5665, (c) 416.575.2601, dimitri.bariamis@bellmedia.ca

Twitter: @TSN_PR