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TORONTO (July 22, 2014) – Canada’s digital lifestyle destination The Loop has re-branded with a sleek new look, supported by a month-long, promotional marketing campaign across all Bell Media digital and on-air assets. The Loop’s re-launch shifts its focus to content that is completely strategized, developed, and executed in-house by Bell Media’s Specialty Digital Content team. The new online hub features social lifestyle and entertainment content from a uniquely Canadian perspective, engaging visitors with content that connects them to each other. The Loop is designed to encourage users to share – a laugh, a piece of advice, a trending story – through its mix of original and licensed video, interactive maps and quizzes, engaging galleries, and informative articles. Built in the tradition of sites like Buzzfeed, The Loop covers an always rotating, fresh array of topics, including celebrity, style, health, fitness, humour, everyday how-tos, and life hacks.
Check out the brand-new Loop on air promo here.
“As the Canadian destination for the lifestyle and entertainment content that everyone is talking about, The Loop has greatly improved the experience and share-ability for our thousands and thousands of daily users,” said Justin Stockman, Vice-President Specialty Channels, Bell Media. “With exclusive, seamlessly integrated opportunities for clients, The Loop is a premium destination for both users and advertisers alike.”
The re-designed site was built using a modern responsive layout and content management system. The result is a user-friendly site with increased accessibility on all devices – desktop, mobile, and tablet.
Since its soft re-launch last month, The Loop has already seen impressive results, including a 27% increase in social shares as well as a 30% increase in video engagement compared to pre-launch.
The re-launch of The Loop provides new opportunities for clients wanting to reach their desired female-skewing audiences, including innovative, high-impact ad executions, takeovers, enhanced video offerings, and customized Brand Partnership activations. The Loop offers native-advertising opportunities through sponsored posts on the site, providing a unique collaborative environment between The Loop and its partners. The new site seamlessly integrates client brand messaging organically into the site through content produced by The Loop’s editorial team in its distinctive tone and voice and targeted specifically to the site’s users. The site will work with content-discovery platform Outbrain to attract new Canadian audiences.
Social media links:
Source: Gigya and Brightcove
About The Loop
The Loop is Canada’s source for social lifestyle and entertainment content. From life hacks and beauty tips to , The Loop serves up fresh content daily with a dash of perspective and plenty of humour. It’s just what you need, just when you need it. Life is complicated. Enjoying it shouldn’t be.
– The Loop –
For more information on The Loop:
Nicola Krishna, Music & Entertainment Specialties, 416.384.5276,
Camila Ossa, Music & Entertainment Specialties, 416. 384. 2594,