THE LOOP is Canada’s #1 Online Destination for Lifestyle and Entertainment Content

— February 26, 2015

– Following July 2014 re-brand, THE LOOP now attracts close to 1 million unique visitors per month –
– Social shares have grown more than 15% since last summer –
– THE LOOP announces new video content partnership with BuzzFeed –

To tweet this release: TORONTO (February 26, 2015) – Canada’s social, lifestyle, and online entertainment destination THE LOOP announced today that following its re-brand in July 2014, the site has seen an increase in desktop and mobile visitors and engagement metrics, including social shares and video consumption. THE LOOP now attracts close to 1 million unique visitors each month, and is #1 among shareable content sites such as ViralNova, The Huffington Post, and Refinery29 in both average pages consumed and visits per visitor, as well as average videos watched per session. One in three visitors now use their mobile device to browse THE LOOP, tripling its mobile traffic since last Spring. Social shares to Facebook, Pinterest, and Twitter have also grown by 15%. “Canadians continue to flock to THE LOOP to satisfy their hunger for social, lifestyle, and entertainment content,” said Tracey Pearce, Senior Vice-President, Specialty and Pay, Bell Media. “Thanks to the greatly improved experience and shareability for our thousands and thousands of daily visitors, THE LOOP is Canada’s premium digital destination for users and advertisers alike.” THE LOOP also announced today a new content partnership with BuzzFeed, which allows the site to feature BuzzFeed’s complete video catalogue in its own player across various platforms within Canada. BuzzFeed joins CTV News, ETALK, and PopSugar in providing original content to the platform. THE LOOP covers an always fresh array of topics, including celebrity, style, health, humour, everyday how-tos, and life hacks from a unique Canadian perspective. Since its re-brand, some of THE LOOP’s most popular galleries, articles, and videos include: its 2015 GOLDEN GLOBES® red carpet coverage, which garnered more than 850,000 page views in one week, and a round-up of Americans’ ridiculous questions about Canada that has received more than 313,000 page views, and has been shared more than 5,500 times on Facebook. Plus, with over 39,000 streams, Kevin O’Leary’s Top 3 dumbest money mistakes is the most-watched original video on THE LOOP. SOCIAL MEDIA LINKS: The Loop on Twitter The Loop on Facebook The Loop on Pinterest The Loop on YouTube The Loop on Instagram About The Loop: The Loop is Canada’s source for social lifestyle and entertainment content. From life hacks and beauty tips to sex advice from the Golden Girls, The Loop serves up fresh content daily with a dash of perspective and plenty of humour. It’s just what you need, just when you need it. Life is complicated. Enjoying it shouldn’t be.  


  Source: comScore Media Metrix Multi-Platform, Sep-Nov 2014, selected competitors include:,,,,,,, and; Facebook Insights, Fall 2014; Gigya, Fall 2014.   For more information on The Loop, please contact: Amanda Rinaldo, Music & Entertainment Specialties, 416.384.5325, Jessica Charbonneau, Music & Entertainment Specialties, 416.384.3016,


Press Room

Amanda Rinaldo

Manager, Publicity Bell Media Studios & Radio

Jessica Charbonneau

Manager, Publicity, Bell Media Studios & Radio
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