MAJIC 100.3, TSN 1200, and CTV Ottawa Launch 2013 TOY MOUNTAIN Campaign, Nov. 25

— November 20, 2013

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OTTAWA (November 20, 2013) – MAJIC 100.3, TSN 1200, and CTV Ottawa announced today the launch of a longstanding  holiday tradition – the annual TOY MOUNTAIN campaign beginning Monday, Nov. 25 through Christmas Eve. In partnership with The Salvation Army, the campaign aims to build a mountain of toys for children in need this holiday season. Officially kicking off next Monday during CTV NEWS AT SIX with Carol Anne Meehan and Graham Richardson, the success of this joyous campaign is a celebration of Ottawa’s generosity and support.

Listeners and viewers are encouraged to help grow this year’s mountain of toys by making a donation of a new, unwrapped toy at a range of drop-off locations, including Bell Media’s Ottawa headquarters (87 George Street), customer service kiosks at Carlingwood and St. Laurent Shopping Centres during regular mall hours, and TD Canada Trust locations across the city during regular branch hours. A complete list of drop-off locations can be found at www.toymountain.ca.

“CTV Ottawa, MAJIC 100, and TSN 1200 are proud to partner with The Salvation Army and celebrate Ottawa’s spirit of giving this holiday season,” said Richard Gray, Regional Vice-President, Radio/TV Operations, Northern and Eastern Ontario / Maritimes. “For more than 10 years, Toy Mountain has helped make the holidays brighter for those less fortunate in our region. This year, Toy Mountain is expected to help approximately 16,000 Ottawa children, thanks to the generous donations from our viewers and listeners.”

MAJIC 100 will host a special TOY MOUNTAIN donation day and live broadcast from St. Laurent Shopping Centre’s toy drop-off point with on-air personality Candace Drover on Friday, Nov. 29 from 3 – 6 p.m. Listeners and fans can be a part of the festive broadcast by dropping off a toy donation.

As the mountain of toys grows to new heights, MAJIC 100 and CTV Ottawa personalities will broadcast from additional mobile donation drop-off locations, to be announced, on the weekends of December 7 and December 14 on air and at www.toymountain.ca. Salvation Army volunteers will be on hand at each location to help collect donations and spread holiday cheer.

Businesses are also encouraged to get involved via AT WORK SANTA, a program that encourages Ottawa residents to sign up to collect donations on behalf of colleagues and arrange for pick-up through the Salvation Army.

TOY MOUNTAIN would like to thank sponsors and community partners for their generosity and support: The Salvation Army, New Look Eyewear, TD Canada Trust, Carlingwood Shopping Centre, and St. Laurent Shopping Centre.

About CTV Ottawa

CTV Ottawa is the news and entertainment programming leader in Eastern Ontario and Western Quebec, with a weekly reach of more than one million viewers. CTV NEWS AT SIX with Carol Anne Meehan and Graham Richardson is the most-watched television program in Eastern Ontario and Western Quebec among adults 18+. CTV Ottawa delivers 17 of the Top 20 programs seen in the region. Locally, CTV News has won regional and national awards for broadcasting excellence as well as for its tireless work in the community.

About Bell Media Radio

Bell Media Radio is Canada’s top ranked radio broadcaster, with 107 licensed radio stations in 55 markets across Canada, including Virgin Radio, Canada’s #1 ranked contemporary hit radio network, along with top brands TSN, CHUM FM, and EZ Rock. Recognizing the diversity of each market it serves, Bell Media Radio has a strong reputation for providing exemplary service to these communities and is a leader in innovative programming. In addition to music, news, weather, and sports, listeners also tune-in for information on local politics, events, entertainment, and other community issues. Across Canada, Bell Media Radio is the largest radio provider and is ranked first in people reached and hours tuned.

 

- CTV -

For more information:
Brittany Asselin, Bell Media, 613.789.2486 or Brittany.asselin@bellmedia.ca
Kerstin van Bolderen, Bell Media, 416.384.6838 or kerstin.vanbolderen@bellmedia.ca

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