SEPTEMBER 7, 2014 (TORONTO, ON) -- More than CAD $119million has been pledged so far in connection with the star-studded September 5Stand Up To Cancer (SU2C)“roadblock” fundraising telecast in Canada and theU.S., it was announced today. The CAD $30 million pledged in Canada will be usedby Stand Up To Cancer Canada (SU2C Canada) and in some cases by collaboratingorganizations to support joint research efforts utilizing the SU2C model andscientific oversight. Funds pledged by the Canadian public during the telecastwill stay in Canada to support the creation of collaborative research teams, aswell as education and awareness programs conducted in Canada.
“We areenormously grateful to all of our donors and collaborators -- from theindividual television viewer to large organizations, both in Canada and theU.S.-- whose contributions made the telecast a huge success,” said Lisa Paulsen,EIF Canada Board Member and President & CEO of The Entertainment IndustryFoundation (EIF), the 501(c)(3) non-profit organization that is a co-creator ofthe U.S.-based SU2C initiative. “All this support, as well as theentertainment communities -- both the stars who volunteered their talents andbroadcast and cable networks donating air time -- means so much to cancerpatients who can benefit from the SU2C approach to research.”
For the firsttime, there was a Canada-inclusive co-broadcast of the telecast, which airedsimultaneously on all four major English-language Canadian networks: CBC, City,CTV and Global, along with Canadian services AMI, CHCH, CHEK, Fight Network,Gusto TV, Hollywood Suite and TLN. The telecast alsostreamed live and remains available on Yahoo in Canada.
The 2014 SU2Ctelecast was the first of its kind for Canada. EIF Canada, a Canadian registeredcharity, utilizes the entertainment industry’s resources via SU2C Canada toengage the Canadian public, health charities, government-funded agencies andcorporations in these efforts. EIF Canada’s charitable registration number is80550 6730 RR0001.
“Canadians havea generous spirit and we are a generous nation,” said Rona Ambrose, Canada’sMinister of Health. “I congratulate the SU2C initiative on their trulyinnovative approach to supporting cancer research. I am pleased to stand withthem and all Canadians who have contributed to this collective effort totackle this disease.”
In the U.S. ABC,CBS, FOX and NBC, along with ABC Family, American Forces Network, AXS TV, Bravo,Cooking Channel, DIRECTV, Discovery Fit & Health, E!, Encore, EncoreEspañol, EPIX, ESPNEWS, FOX Sports 2, FXM, HBO, HBO Latino, ION Television, LMN,Logo TV, MLB Network, National Geographic Channel, Oxygen, Palladia, Pivot,SHOWTIME, Smithsonian Channel, Starz, TNT and VH1 donated one hour ofsimultaneous commercial-free primetime for the nationally televised fundraisingspecial on Friday, September 5, broadcast live from the Dolby Theatre in LosAngeles. The show also streamed live on both Hulu and Yahoo, and is stillavailable on each.
As in 2012, thebroadcast was executive produced by GwynethPaltrow and Joel Gallen of Tenth Planet Productions incollaboration with SU2C’s production team.
Inaddition to Paltrow, Kareem Abdul-Jabbar, Camila Alves, Jennifer Aniston, KevinBacon, Justin Bartha, Halle Berry, Jordana Brewster, Pierce Brosnan, SteveCarell, Dane Cook, Bradley Cooper, Katie Couric, Brittany Daniel, Amanda deCadenet, Giada De Laurentiis, Zooey Deschanel, Robert Downey, Jr., Ben Falcone,Jesse Tyler Ferguson, Will Ferrell, Josh Gad, Tony Goldwyn, Topher Grace, DaveGrohl, Kathryn Hahn, Tony Hale, Jon Hamm, Angie Harmon, Mark Harmon, NeilPatrick Harris, Marg Helgenberger, Anna Kendrick, Rob Lowe, Joe Manganiello,Danny McBride, Melissa McCarthy, Matthew McConaughey, Maria Menounos, MikeMyers, Olivia Munn, Matt Passmore, Italia Ricci, Rob Riggle, Mira Sorvino,Hailee Steinfeld, Ben Stiller, Emma Stone, Eric Stonestreet, Alison Sweeney,Justin Theroux, Bree Turner, Sofia Vergara, Charlie Wilson, Reese Witherspoon,and Ethan Zohn participated in the telecast, as did MLB players Jose Bautista,Miguel Cabrera, Paul Goldschmidt, Derek Jeter, Adam Jones, Jon Lester,Giancarlo Stanton and Mike Trout. The Who; the Dave Matthews Band; ArianaGrande; and Lupe Fiasco with Jennifer Hudson and Common delivered one-of-a-kindmusical performances.
Yahoo NewsGlobal Anchor Katie Couric, who is a co-founder of the U.S.-based SU2Cinitiative, hosted an On-Stage Digital Lounge, where participating actors andpersonalities stood the notion of the traditional ‘phone bank’ on its head via“We’re Calling You,” reaching out to supporters via social media and by makingphone calls.
“We werethrilled with the way our celebrity ambassadors were able to connect withsupporters through the on-stage digital lounge and We’re Calling You campaign,”said Pam Williams, and one of the producers of the telecast, “and it continuesto keep people engaged. In just a 24-hour period, the fun thank you videoKatie Couric and Rob Riggle sent to a supporter via the facebook Mentions Cubeduring the show was viewed more than 130,000 times!”
Both #SU2C and#StandUpToCancer trended on Twitter throughout the U.S. and Canada during thebroadcast.
The show helpsfund SU2C’s groundbreaking approach to translational research, accelerating thedelivery of new therapies to patients by getting them from the“bench to thebedside” as quickly as possible. SU2C Canada brings together scientistsfrom different disciplines across various institutions to work collaboratively,rather than competitively. All funds received from the Canadian general publicduring the broadcast will be directed towards the creation of collaborativeresearch teams, as well as education and awareness programs conducted inCanada.
Organizationscollaborating with the SU2C Canada initiative include the Canadian BreastCancer Foundation, with support from The Canadian Imperial Bank of Commerce(CIBC); the Canadian Cancer Society; the Cancer Stem Cell Consortium, withfunding from Genome Canada and the Canadian Institutes of Health Research; theOntario Institute for Cancer Research; and The Hospital for Sick Children(SickKids). MasterCard and AstraZeneca Canada are the first Canadian corporatesupporters of SU2C Canada.
Executive Producer Gwyneth Paltrow, who lost herfather Bruce to cancer 12 years ago, said, “The fight against this insidiousdisease is very personal for me, as it is for so many of us. One in two men andone in three women will be diagnosed with cancer in their lifetimes, but when weall stand together, we can change the odds. When we all stand together, cancerdoesn’t stand a chance. That sense of community is what the telecast isall about.”
“It’s a privilege to work with so many great namesfrom the entertainment community to rally the public around this cause,” saidGallen, who, in addition to serving as executive producer, also directed theshow. “But our goal was to remind everyone who the real stars of this movementare the brilliant scientists finding new ways to combat this disease, and thebrave patients contending with it every day.”
The broadcastincluded inspiring stories of people living with cancer who have directlybenefited from the type of groundbreaking, translational research that isencouraged and supported by SU2C.
Don Konantz of Vancouver, British Columbia, hasbeen living with prostate cancer since 2013. Don climbed the noted and gruelingGrouse Grind every morning before daily radiation treatments over an eight weekperiod. His optimism about the rapid development of new treatment options forhis disease motivated him to enter triathlon events, including an upcoming‘Ironman’ triathlon. Despite feeling he “had no business” taking on suchgrueling physical challenges, “I started,” he said. “And it felt great.”
Two out of fiveCanadians are expected to develop cancer in their lifetimes. Every hour of everyday, an estimated 22 Canadians will be diagnosed with some type of cancer, andnine people will die from the disease -- the leading cause of death in Canada.The SU2C research model was founded on the belief that we are at a pivotaljuncture with the potential for transformative progress in cancer researchbecause of two trends: breakthroughs made in our understanding of the basicscience of cancer, and technological advances that enable us to translate theminto new treatments. Today's cancer researchers need additional funding tofulfill the promise of life-saving discoveries, and SU2C Canada engages thepublic to support their work.
It is expectedthat SU2C Canada, with input from the SU2C Canada collaborators on thefocus for inaugural dream team research, will issue a Call for Ideas in Fall2014 and the first Dream Teams will be announced and begin their work in Summer2015.
Researchproposals will be reviewed by the SU2C Canada Scientific Advisory Committee(CSAC), which will be composed of leading researchers and co-chaired by AlanBernstein, O.C., Ph.D., FRSC, President and CEO of the Canadian Institute forAdvanced Research (CIFAR), and Nobel Laureate Phillip A. Sharp, Ph.D.,Institute Professor at the Massachusetts Institute of Technology and David H.Koch Institute for Integrative Cancer Research at MIT.
AboutEIF Canada / Stand Up To Cancer Canada
EIF Canada, aCanadian registered charity (Reg. # 80550 6730 RR0001), founded by theU.S.-based Entertainment Industry Foundation, was established to conductcharitable programs in Canada addressing health and other issues. Stand Up ToCancer Canada (SU2C Canada) is a program of EIF Canada that raises funds tosupport collaborative research teams, as well as education and awarenessprograms conducted in Canada.
Aboutthe U.S.-Based Stand Up To Cancer Initiative
Stand Up ToCancer (SU2C) raises funds to accelerate the pace of research to get newtherapies to patients quickly and save lives now. The U.S.-based SU2C program,part of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitableorganization, was established in 2008 by film and media leaders who utilize theindustry’s resources to engage the public in supporting a new, collaborativemodel of cancer research, and to increase awareness about progress being madein the fight against the disease.
Aboutthe Entertainment Industry Foundation
Stand Up ToCancer is a program of the Entertainment Industry Foundation (EIF), the501(c)(3) not-for-profit organization that serves as the collectivephilanthropy for the television and film businesses. EIF has distributedhundreds of millions of dollars to support programs addressing critical health,education and social issues. For more information, visitwww.eifoundation.org.
Stand UpTo Cancer Canada
Jane Rubinstein– email@example.com