MTV and Host Zendaya Celebrate Young Change-Makers with WE DAY 2016, Premiering November 28 on MTV

— November 22, 2016

– The one-hour special features performances by Gord Downie, Jason Derulo, Macklemore, Lilly Singh, Hedley, and Coleman Hell –
– Speakers include Connor Franta and Winnie Harlow –
– Full special available on immediately following the broadcast –

TORONTO (November 22, 2016) – Empowerment hits the airwaves with the special premiere of WE DAY 2016, Monday, Nov. 28 at 11 p.m. ET on both MTV and Much. The one-hour special premiere highlights the most inspiring moments from the live WE Day event in Toronto this past October. More than 20,000 students from across Ontario gathered to celebrate the power of individuals acting together to make a difference in their local and international communities. WE DAY 2016 encores Tuesday, Nov. 29 at 9 p.m. ET on MTV and Saturday, Dec. 10 at 7 p.m. ET on CTV, and is available on immediately following the broadcast. Hosted by singer, dancer, and UNAIDS ambassador Zendaya, the powerful special features performances by Canadian music icon Gord Downie, international singer-songwriter Jason Derulo, GRAMMY® award-winning hip-hop artist Macklemore, comedian, actress, and YouTube entertainer Lilly Singh, multi-platinum recording group and WE Ambassadors Hedley, and singer, songwriter, and producer Coleman Hell. Also bringing their uplifting messages to the WE DAY 2016 stage are entrepreneur, author, and creator Connor Franta, and international model and activist Winnie Harlow. “MTV is proud to celebrate young people creating systemic change in their local communities and around the world,” said Randy Lennox, President, Broadcasting and Content, Bell Media. “With incredible performances by superstar acts, and inspiring speeches from local and international celebrities, we can’t wait to share the energy and passion of this movement with viewers across the country.” “WE Day will inspire families across Canada to make an impact in their communities and around the world” said WE co-founder Craig Kielburger. “Bringing together speakers and performers paired with everyday Canadians who are making real change in our world, WE Day and the WE Movement share an important message of unity and support, leading to meaningful conversations about some of the world’s most pressing issues.” Sponsors for the WE DAY 2016 broadcast are WE Day National Co-Title Sponsors, RBC and TELUS, and supporters Ford Motor Company of Canada, Limited, and Microsoft.

About the WE Day Movement :
WE Day is part of WE– a movement that brings people together and gives them the tools to change the world. WE Day is the celebration of people coming together and filling stadiums around the globe to experience the greatest classroom in the world for a full day, live event. You can’t buy a ticket to WE Day – young people earn their entry by taking action on one local and one global cause. WE Day unites world-renowned speakers, presenters and award-winning performers with thousands of young people and families to celebrate and inspire another year of incredible change. This year alone over 200,000 young people will come together in 15 stadium gatherings across Canada, the U.S., and U.K. to take part in this unprecedented educational initiative.

WE Day is connected to the yearlong free educational program, WE Schools, which provides curriculum, educational resources and action campaigns to help students develop the leadership skills to succeed academically, in the workplace and as active citizens. Join the WE movement today and learn more at

About MTV:
From fashion and politics to lifestyles and trends, MTV is all about the stories of young amazing lives from a distinctly Canadian perspective. Available across multiple platforms, including online at and live on Bell Mobile TV, MTV pushes boundaries with innovative original programming.  MTV is available in 6.5 million households across Canada and is a Canadian-programmed and managed business. MTV is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. MTV in Canada is one of 63 MTV-branded services available in 152 territories around the world.


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Adam Slinn

Publicist, Streaming