Much Now Curates Exclusive Playlists For Apple Music

— February 11, 2016

– Much joins other high profile curators including Rolling Stone and NME –
– Much playlists are curated by Much hosts Tyrone Edwards and Liz Trinnear, and celebrity curators including Hedley, Sam Roberts Band, Vance Joy, and more –

TORONTO (February 11, 2016) – When it comes to music, Much is in the know. The youth brand is now curating playlists for Apple Music, the revolutionary streaming music service and pioneering worldwide live radio station. Available now on Apple Music, users can select Much from a list of other high profile curators including Shazam, Rolling Stone, and NME, to listen to a variety of playlists created exclusively by the Much hosts and celebrity curators who know and love music. With 14 playlists already available on Apple Music, Much will create two new playlists by different curators each week. Much curators include hosts Tyrone Edwards and Liz Trinnear, celebrity guest curators Hedley, Sam Roberts Band, Vance Joy, MASTERCHEF CANADA judge Claudio Aprile, Much Digital Studios Creator 4YallEntertainment, and many more. The playlists include music from all genres, and some are themed including Edwards first playlist which is an ode to Toronto featuring tracks from local artists Drake, P. Reign, and Kardinall Offishall. Much is also engaging with fans and other artists through Apple Music Connect. Through Connect, Much can share photos, videos, and playlists directly with fans, who can comment or share via Messages, Facebook, Twitter, and email. “Being a playlist curator for Apple Music makes perfect sense for Much,” said Justin Stockman, Vice-President, Business and Channel Strategy, Bell Media. “It not only provides a new way to connect with music lovers across the country, but gives fans a glimpse into what Much tastemakers – our hosts and celebrity friends – are listening to.” To check out Much exclusive playlists on Apple Music, visit applemusic.com/much.

About Much
Much is the go-to channel for all things pop-culture, delivering trendworthy, topical programming, and exclusive live events. From the MUCH MUSIC VIDEO AWARDS to its industry-leading online and social media outreach, including Much.com, on Twitter (with nearly a million followers), and Facebook (with more than 1.2 million likes), Much continues to deliver unique and clever programming to its audience. Much supports the Canadian music video production industry with its annual, multi-million dollar contribution to MuchFACT. Much is available in more than 8.2 million homes across Canada via satellite, IPTV, and cable, as well as more than 1 million mobile devices. Much is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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