On Top of The Hill: Season-High 2.7 Million Canadians Watch Mickey and Pete Become THE AMAZING RACE CANADA Champions on CTV

— September 22, 2014

To tweet this release: http://bmpr.ca/1paZ2uO

 

TORONTO(September 22, 2014) –It took a flawless final leg in the nation’s capital to win THE AMAZINGRACE CANADA, and best friends Mickey Henry and Pete Schmalz did justthat, capping a remarkable second season for Canada’s #1 summer series. Withdelayed viewing data still to come, the nail-biting season finale was Sunday’smost-watched program with a preliminary overnight audience of 2.7 millionviewers on CTV. With nearly one in three English-language Canadians watching TVlast night tuning into THE AMAZING RACE CANADA, the broadcastwas an overnight season-high audience for the program and the largest overnightaudience on Canadian television since the season finale of THE BIG BANG THEORYin May.*

 

Immediatelyfollowing the finale, the live after-show special AFTER THERACE won the 9 p.m. hour with 1.8 million viewers, making it the most-watchedBell Media In-House Production on record. Renewed last night for athird season,and with casting now open, THE AMAZING RACE CANADA is onceagain the most-watched television program in Canada this summer with an averageaudience of 2.7 million viewers (final data).

Online, THE AMAZING RACE CANADA-related terms trended on Twitter in Canadathroughout the finale, AFTER THE RACE, and into the morning, asfans flocked to social media to congratulate winners Mickey and Pete and reachout to all the Racers. More than 16,700 mentions of THE AMAZING RACECANADA-related terms were tweeted in the 24 hours surrounding thebroadcast, generating more than 28.1 million estimated impressions.

Also to note,according to Numeris (BBM Canada) preliminary data:

  • THE AMAZING RACE CANADA and AFTER THE RACE were the Top 2 programs Sunday with total viewers and all key demos.
  • Overall, 4.7 million unique viewers watched some part of the finale, which peaked at 3.3 million viewers in the final minute as Mickey and Pete celebrated their victory on the final Pit Stop mat with Jon and the 10 other teams.
  • The finale was the #1 program for the night (non-sports) in all markets among total viewers, A25-54, and A18-49.
  • The broadcast delivered shares of 27% (P2+), 30% (A18-34 and A25-54), and 32% (A18-49).
  • In Toronto, the finale and AFTER THE RACE are the Top 2 programs of the day among total viewers and all key demos.

Last night’sepisode will encore this week on TSN5 (Monday, Sept. 22 at4 p.m. ET/1 p.m. PT), TSN4 (Thursday, Sept. 25at 12 midnight/Wednesday, Sept. 24 at 9 p.m. PT, and againThursday, Sept. 25 at 2 p.m. ET/11 a.m. PT),TSN2 (Thursday, Sept. 25 at 10 p.m. ET/ 7 p.m.PT), and CTV and CTV GO (Saturday, Sept. 27 at 3 p.m. ET/PTand again at 8 p.m. ET/PT – and isalso now available on demand at CTV GO.

The fourpremier sponsors for THEAMAZING RACECANADAare Air Canada, Chevrolet Canada, DQ Canada, and Scotiabank.

 

Commissioned byCTV, Season 2 of THE AMAZING RACE CANADA is produced by InsightProductions in association with CTV and with the support of Profiles TelevisionProductions.

 

SOCIALMEDIA LINKS:

Twitter:

@AmazingRaceCDA

#RaceCDA

@CTV_PR

@CTV_Television

@insightprod

@AirCanada

@chevrolet

@DQCanada

@scotiabank

 

Facebook:

facebook.com/TheAmazingRaceCanada

facebook.com/ctv

facebook.com/insightproductions

facebook.com/aircanada

facebook.com/chevroletcanada

facebook.com/scotiabank

facebook.com/dairyqueencanada

 

AboutCTV
CTV is Canada's #1 private broadcaster. Featuring awide range of quality news, sports, information, and entertainment programming,CTV has been Canada’s most-watched television network for the past 13 years in arow. CTV is a division of Bell Media, Canada’s premier multimedia company withleading assets in television, radio, digital, and Out-of-Home. Bell Media isowned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.More information about CTV can be found on the network’s website atCTV.ca.

-CTV -

Source: Numeris (BBM Canada), overnight data, May26-Sept 14, 2014

*Non-Sports

Source:Sysomos query
Trendingterms included #congratsmickeyandpete, Mickey and Pete, #AmazingRaceCanada, and#AfterTheRace.

 

Formore information, please contact:

Jacqui VanSickle, CTV Networks, 416.384.5091 orjacqui.vansickle@bellmedia.ca 

Jim Quan, CTVNetworks, 416.384.5311 or jim.quan@bellmedia.ca

Cary Mignault, THE AMAZING RACECANADA, 416.435.9295 or cary.mignault@bellmedia.ca

Monique Bevan, THEAMAZING RACE CANADA, 416.384.2055 or Monique.bevan@bellmedia.ca