ORPHAN BLACK Recruits Viewers to New Date and Time as Audience Grows 12% for Season 4 Premiere on Space
— April 28, 2016
– Up 12% in key A25-54 demo, ORPHAN BLACK Season 4 premiere draws 278,000 total viewers –
– #OrphanBlack was a Top 10 trending topic on Twitter in both Canada and the U.S. and was the #2 trending topic in Canada on the night of premiere –
– ORPHAN BLACK’s companion series #AfterTheBlack made more than 7 million Twitter impressions following its debut on Space and BBC America –
– An all-new episode of ORPHAN BLACK airs tonight at 10 p.m. ET on Space –
TORONTO (April 28, 2016) – Final data from Numeris confirms that the Season 4 debut of Space’s signature series ORPHAN BLACK delivered 278,000 viewers on Space and was up 12% in the key A25-54 demo compared to the Season 3 premiere. The premiere episode reached 741,000 viewers overall across all airings the week of the premiere.
Following the Season 4 premiere of ORPHAN BLACK, Space’s companion series AFTER THE BLACK premiered to 116,000 viewers in Canada. Hosted by INNERSPACE’s Ajay Fry, Morgan Hoffman, and Teddy Wilson, the exclusive insider after show airs on both Space in Canada and BBC America in the U.S., and features interviews with the ORPHAN BLACK cast, episode recaps, exclusive sneak peeks, and more.
On Twitter, #OrphanBlack was a top ten trending topic on both sides of the border, and the #2 trending topic in Canada during the broadcast. As a result, @SpaceChannel carried a 29% higher user engagement rate on Twitter compared to last season. Following its debut in the U.S., AFTER THE BLACK also saw great success on social media; the #AfterTheBlack hashtag made more than 7 million Twitter impressions worldwide, a 150% increase from the Season 1 premiere in 2015.
On the next episode of ORPHAN BLACK, “The Stigmata of Progress” (Thursday, April 28 at 10 p.m. ET on Space), as Sarah reels from the shocking discovery of Neolution’s biotech, she’s desperate to find answers. She impulsively follows a lead into a harrowing encounter that requires the help of an uneasy new ally. Eager to help, Mrs. S strikes an alliance with an old nemesis. Rachel receives a visit from her keeper and takes a fraught step forward towards recovery. Meanwhile, Helena is mistaken for “Mrs. Hendrix” when she answers a visit from suspicious visitors.
On tonight's episode of AFTER THE BLACK, Morgan Hoffman and Teddy Wilson sit down with recent Canadian Screen Award-winning actor Ari Millen to discuss the mysterious new Castor clone, Ira. To view previous episodes of AFTER THE BLACK, click here.
Viewers can catch up on Seasons 1-3 of ORPHAN BLACK on CraveTV™. Full episodes of Season 4 are available on Space.ca, following their broadcast premiere.
Space is home to phenomenal programming including imaginative dramas, epic movies, engaging reality series, and the daily entertainment talk show INNERSPACE, the source for all-things genre, and the popular after show AFTER THE BLACK. Named “Channel of the Year” in 2013 by Playback Magazine, Space is also home to original series ORPHAN BLACK and KILLJOYS, and the exclusive Canadian home for signature series DOCTOR WHO, THE EXPANSE, DARK MATTER, and the upcoming AFTERMATH. Space content is always available at Space.ca, and on Facebook, @SpaceChannel, and other social media platforms. Space is part of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.