Because Little Things Matter: TD Home Insurance Enlists Bell Media Sales for New Media Creativity Campaign

— May 26, 2014

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MONTRÉAL (May 26, 2014) – Bell Media Sales announced today a new media creativity campaign in Québec for TD Home Insurance. The goal of the campaign, launching today, is to reach and engage with first-time home buyers who are about to take possession of their new homes. In collaboration with Starcom, Bell Media Sales’ Media Creativity team developed a television and web campaign around the TD Insurance axiom “Les petites choses comptent” (Little Things Matter) for this first partnership.

Testimonial video vignettes were produced for broadcast on every French-language Bell Media channel, including RDS and Canal Vie, and on MusiquePlus, MusiMax, Séries+, and Historia. The vignettes feature many Canal Vie personalities talking about what most matters to them in their homes... because little things matter!

The featured celebrities are Katrine Paradis (UN PETIT GÂTEAU À LA FOIS), Vanessa Sicotte (SAUVEZ LES MEUBLES!), Joël Legendre (UN ÉTÉ AVEC JOËL), Stéphane Richard (DES IDÉES DE GRANDEUR), and Frédéric Charpentier (PIMP MON GARAGE).

Currently, 45-second messages air on Bell Media’s French-language channels, as well as 30-second vignettes on each channels’ respective website. Bell Media Sales’ digital creativity team also developed a microsite,, which offers visitors an exclusive look into the homes of the campaign’s personalities!

Client: TD Home Insurance
Agency: Starcom/Devyn Perry
Sales Representative: Jillian White
Media Creativity Advisor: Sophie Bourdon
Produced by: Intervista Film
Directed by: Carl Ruscica
Bell Media TV Project Manager: Maude Carrier
Bell Media Web Project Manager: Isabelle Charbonneau

About Bell Media

With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 35 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; four pay TV services, including The Movie Network and Super Écran; and is managing shareholder of premium pay-per-view service Viewers Choice Canada. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario and British Columbia. Bell Media also operates more than 200 websites, delivers TV Everywhere with its innovative GO video streaming services, including CTV GO, TMN GO and Bravo GO, and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit

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For more information:

Chloé Boissonnault, Bell Media, 514 939-5000 or