Pitch Perfect: Saveria is the Third Chosen Artist on Season 2 of CTV’s THE LAUNCH to Release a New, Original Song # # # “Down to the Roots” Available Now Everywhere

— February 13, 2019

– Next week’s episode features celebrated multi-platinum award-winning singer-songwriter Jann Arden and DJ/producer Shaun Frank –

“Everything you’ve been working for your whole life just got a turbo charge – THE LAUNCH mentor, Scott Borchetta

“Call your boss. Tell him you quit.” – THE LAUNCH celebrity mentor, Max Kerman

TORONTO (February 13, 2019) – As announced on tonight’s episode of CTV’s THE LAUNCH, R&B/Pop artist Saveria from London, Ont., was chosen by world-renowned music executive and CEO/Founder of Big Machine Label Group Scott Borchetta, Québec pop icon Marie-Mai, celebrity mentor Max Kerman, and music producer Jon Levine to record the new original single “Down to the Roots”. The third single from the smash-hit music series was released to radio stations across the country immediately following tonight’s broadcast. The song is also available now on music services everywhere. Viewers can catch-up on Episode 1 – 3 on Saturday, Feb. 16, beginning at 8 p.m. ET/PT on CTV. “I’m so happy right now...“Down to the Roots” is my song!” said Saveria. The mentors were mesmerized with Saveria’s subtle rendition of Lady Gaga’s “Born this Way” during her audition. Scott thought Saveria had all the talent, but also thought her artistic vision could use focus. Following the audition process with all five emerging artists – Charlie the Kid, James Clayton, Old Soul Rebel, Polina Grace, and Saveria  – the mentors chose Saveria and Vancouver duo Old Soul Rebel as the two artists to record and perform their own versions of “Down to the Roots” in front of a live studio audience. With only 48 hours for studio rehearsals, recording sessions, and to work with the mentors on their performances, both artists were anxious before getting on stage. Old Soul Rebel was fearless and commanding, really playing to the crowd and making the song their own. Saveria completely came out of her shell and her voice exploded in front of the live crowd. And even though she made a few improvisations, after deliberations, the mentors chose to launch Saveria’s version of “Down to the Roots” across Canada and to the world via THE LAUNCH’s expansive slate of top music partners. Following tonight’s song launch, Bell Media is poised to throw the full weight of its marketing, promotional, and publicity support behind Saveria’s “Down to the Roots” across its national footprint of broadcast and digital entertainment properties. “Down to the Roots” is written by Simon Wilcox and Scott Stevens and produced by Jon Levine. Label: Big Machine Canada. Executive Producers are Scott Borchetta and Randy Lennox. **MEDIA NOTE**
  • Download images and bio information on Saveria at ca/PR.
  • Interview opportunities are now available with Saveria.
  • To learn more about Saveria, click here.
THE LAUNCH airs Wednesdays at 8 p.m. ET/PT on CTV and VRAK. Encore presentations of THE LAUNCH air Saturdays at 8 p.m. ET/PT on CTV and Sundays at 11 a.m. ET on Much (visit CTV.ca and Much.com to confirm local listings). Episodes are available to stream on Crave immediately after broadcast, and are available on CTV.ca and the CTV app one day after broadcast. Viewers can also go behind-the-scenes of this week’s episode on CTV.ca for memorable moments, full artist performances, and exclusive interviews. Viewers can catch live interviews featuring Saveria tomorrow (Feb. 14) on CP24 BREAKFAST (weekdays 5:30 a.m. ET), YOUR MORNING (weekdays at 6 a.m. ET), THE MARILYN DENIS SHOW (weekdays at 10 a.m. ET), THE SOCIAL (weekdays at 1 p.m. ET), and ETALK (weekdays at 7 p.m. ET). Live interviews with Saveria will also be featured on Bell Media Radio stations across the country. On the next episode of THE LAUNCH, “I Got You” (Wednesday, Feb. 20 at 8 p.m. ET/PT on CTV and VRAK), emerging artists Clancy Coulter, Julia Gartha, Nick Babcock, Olivia Lunny, and Jayde, audition in front of celebrity mentors: multi-platinum award-winning singer-songwriter Jann Arden and DJ/ producer Shaun Frank (The Chainsmokers, Steve Aoki, Dragonette). THE LAUNCH format was put into development in January 2016 and was co-developed by Randy Lennox and Bell Media in association with Scott Borchetta of Big Machine Label Group, and Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS). THE LAUNCH is executive produced by Randy Lennox, Scott Borchetta, and John Brunton; Lindsay Cox and Paul Franklin are Executive Producers; Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.

About CTV

CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 17 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.

– CTV –


Press Room

Natalie Cole

Publicist, Bell Media Studios
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