Prepare to be Hooked – Discovery’s COLD WATER COWBOYS Releases New Cod-Scented Cologne

— April 1st, 2016

All-New and entirely distinctive East Coast scent now available in department stores and bait and tackle shops across Canada.

“In cod we trust.” – Rick Crane, Captain of the Crane’s Legacy

“Show her you‘re a reel man.” – Morris Anstey, Captain of the Sebastian Sails

“It’s time to separate the men from the b’ys.” – Richard Gillett, Captain of the Midnight Shadow

There’s something fishy going on! The Captains of Discovery’s original Canadian series COLD WATER COWBOYS have released the all-new cod-scented fragrance, “Act of Cod”. Caught fresh off the coast of Newfoundland and Labrador, the entirely distinctive East Coast scent retails for $11.99 at department stores and bait and tackle shops across Canada. Inspired by the success of COLD WATER COWBOYS, airing Tuesdays at 8 p.m. ET/ 5 p.m. PT on Discovery and Discovery GO, fans can now spritz the smell of the sea wherever they go. MEDIA NOTE: Yes, this is an April Fool’s gag. But this next part is for real… In next week’s episode of COLD WATER COWBOYS, (Tuesday, April 5 at 8 p.m. ET/ 5 p.m. PT on Discovery and Discovery GO), Conway Caines and the crew of the Seadoo encounter mechanical problems and seemingly endless challenges at sea as they try their luck fishing for scallops. Far up the west coast of the island, Rick Crane has left the Crane’s Legacy in the harbour. He doesn’t have the gear to seine, so instead he’s taking a huge load of fish on a road trip to inner Labrador. There he hopes to make a profit selling the fish and use the money to get his boat in seining shape for next season. Richard Gillett and the crew of the Midnight Shadow are on the hunt for herring. After missing being grounded earlier in the year with health problems, Richard is now back and keen to make up for lost time with his biggest goal ever – 2.5 million pounds. To request your free scratch-and-sniff sample (no, not really), or for more information about COLD WATER COWBOYS, please contact: Sarah Goddard Publicist, Discovery Networks 416.384.2056 sarah.goddard@bellmedia.ca For complete episode synopses and/or to download photos visit BellMediaPR.ca. Viewers can catch up on full episodes of COLD WATER COWBOYS on Discovery GO.
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