Ready for Liftoff on January 10! All-New THE LAUNCH Season 1 Trailer Now Available Expansively Across CTV Digital and Twitter, Facebook, and Instagram Social Media Accounts # # # CTV Unveils Remaining THE LAUNCH Season 1 Mentors and Aspiring Artists’ Episode Pairings

— December 11, 2017

– CTV also announced ETALK PRESENTS: THE LAUNCH, delivering an exclusive behind-the-scenes look at THE LAUNCH in 30-minute special episode premiering Monday, Jan. 1 on CTV –

TORONTO (December 11, 2017) – One song can change everything! CTV revealed today across its expansive footprint of flagship social media accounts on Twitter, Facebook, and online at, an exclusive sneak peek 90 second trailer, as well as a 60 second Instagram version, showcasing footage of CTV’s all-new original music series and international TV format THE LAUNCH. The sizzling teaser was unveiled by THE LAUNCH series co-creator and record mogul Scott Borchetta alongside mentor and multi-platinum solo artist and recording star Fergie in front of a sold-out audience at Toronto’s Air Canada Centre during the taping of the IHEARTRADIO JINGLE BALL NORTH on Saturday. The inaugural episode and world premiere of THE LAUNCH is set to premiere Wednesday Jan. 10 at 9 p.m. ET / 8 p.m. MT on CTV and CTV GO, and will air in super simulcast on CTV Two and Much. THE LAUNCH is also set to air in French on VRAK day and date with CTV. CTV also announced today ETALK PRESENTS: THE LAUNCH, an exclusive behind-the-scenes first look at CTV’s all-new music series in advance of THE LAUNCH premiere on CTV, airing Monday, Jan. 1 at 7 p.m. ET/PT on CTV. Hosted by ETALK’s Ben Mulroney and Liz Trinnear, ETALK PRESENTS: THE LAUNCH takes viewers behind-the-scenes of the production, which was taped in Toronto this past fall. The special provides an exclusive opportunity for viewers to meet the panel of internationally renowned music industry legends and the 30 artists showcased in Season 1, with a glance at the monumental journey of launching a new artist and creating an original song week after week. **Media Note** Download artwork and access full bios for THE LAUNCH mentors and artists at Following the previously announced broadcast details for Episode 1 headlined by international musical icon Shania Twain and award-winning producer/songwriter busbee, a staggering roster of musical A-listers join Borchetta as mentors in the series’ additional episodes. All are paired with groups of five previously announced emerging artists per episode as follows: OneRepublic frontman and acclaimed producer/songwriter Ryan Tedder and Grammy Award-winner and co-founder of country-pop duo Sugarland Jennifer Nettles are on hand to mentor:
  • Basil Phoenix – the R&B and hip-hop artist from The Pas, Manitoba started writing songs and instrumental beats as a teen and has since amassed a strong following on Instagram.
  • Divine Lightbody – the R&B, soul, hip-hop, pop, and reggae singer and multi-instrumentalist from Brampton, Ont., has received more than 14,000 hits just months after launching her YouTube™ channel.
  • Elijah Woods x Jamie Fine – the “x” in their name is pronounced “and”, but it also represents the multiplying effect the instrumentalist/composer Elijah and lyricist/vocalist Jamie have on one another.
  • JP Maurice – Vancouver’s pop/rock/alt-country artist’s first EP Girls sweeps from cinematic pop-noir into slinky neo soul with powerfully emotive vocals.
  • LITEYEARS – the high-energy, alt-pop group of four meshes programmed electronic loops, ethereal keyboards, and melodic guitar counterpoint with organic instrumentation for a unique and refreshing sound.
Rock icon and founding member of legendary rock band Mötley Crüe Nikki Sixx and Dann Huff (the producer behind more than 50 #1 hit records) mentor:
  • Amy Bishop – the bluesy, pop-rock vocalist from Calgary, whose spectacular performances to date include collaborations with Moby, April Wine, Farmer’s Daughter, and Chris Cummings.
  • Chad Price – the soul, folk, and R&B artist from London, Ont. earned a reputation as an “artist to watch” while playing hundreds of shows since 2011, and has shared the stage with the likes of Ben Harper, The Strumbellas, Walk Off The Earth, Lights, and many more.
  • Dylan Menzie – from Belle River, P.E.I., the indie, folk, pop, and rock artist with a sprawling vocal range released his debut EP Heather Avenue in 2013, earning multiple award nominations, before going on to open for artists City and Colour and Ron Sexsmith.
  • Sons of Daughters – the Vancouver-born, Nashville-based duo Chrystal Leigh and Jimmy Thow have collaborated with numerous Grammy®-nominated songwriters, and have recorded a six-track debut EP entitled Pick your Poison.
  • The Static Shift – bursting onto the local Calgary scene at the ages of 14, the rock, blues, and alternative group were the youngest band to ever headline the Blues Can. Now with more than 130 live performances under their belt and multiple award wins, The Static Shift has shared the stage with Trooper, Colin James, The Sheepdogs, and more.
Grammy® Award-winning, multi-platinum solo artist and recording star Fergie and Canada’s own Stephan Moccio, the music mastermind behind massive, inescapable hits like the quintuple-platinum “Wrecking Ball”, join forces to mentor:
  • Ezra Jordan – the Toronto artist blends the genres of R&B and alt-pop with his keyboard-oriented approach to songwriting to create a style that is soulful, refreshing, and authentic.
  • Faiza – the Toronto-based R&B/hip-hop singer/songwriter released her first EP in 2014, garnering positive buzz from Toronto’s underground music scene for her seductive vocals and 90s-reminiscent vibe.
  • Jaryd Stanley – from Rothesay, N.B., the acoustic guitar-playing singer-songwriter mixes elements of rock, hip-hop, soul, pop, dance, and folk into his songs. He earned “Fan Favourite” status for CBC’s 2017 National Searchlight songwriting competition, and was named the 2017 Grand Prize Winner of Canada’s Walk of Fame Emerging Artists Music Mentorship Program.
  • Poesy – writing her first song at the age of nine, the Ancaster, Ont.-born alternative/indie artist and piano player finds inspiration in literature, 1970s rock, thrift stores, and bus rides, to create the narratives present in her songwriting.
  • Sariyah Hines – the London, Ont. soul singer was named 2015 Youth Grand Champion of CNE's Rising Star, and is a multi-medalist for Team Canada at the 2016 World Championships of Performing Arts in Los Angeles.
Grammy®-nominated Best New Artist of the Year Julia Michaels (“Issues”) and the in-demand songwriter behind chart-topping hits for artists including Selena Gomez and Justin Bieber, along with Grammy®-nominated record producer Ian Kirkpatrick responsible for multi-platinum hit songs from Jason Derulo, Nick Jonas, and many more, mentor aspiring artists:
  • James Marshall – the Acton, Ont. singer/songwriter expresses his adventurous soul through his unique blend of pop, blues, and rock-infused music.
  • Jayd Ink – the Toronto independent R&B, soul, hip-hop, pop, and reggae artist has been headlining shows in Toronto since the release of her first EP Invitation Only in 2015, and has performed in Japan alongside K.Camp, DJ Whoo Kid, and Silento.
  • Nicky MacKenzie – singing before she could even talk, the R&B, jazz, alternative, and pop vocalist from Salt Spring Island, B.C. plays several instruments including piano, guitar, and harp.
  • Noelle Maracle – from Tyendinaga, Ont., she won YTV's "Virtual Next Star" singing contest at the age of eight and presented Justin Bieber with his first Platinum Award in Toronto that same year. Her YouTube™ channel currently has 27 million views and more than 92,000 subscribers.
  • Zack Lane – the Moncton, N.B.-born pop, pop-rock, and folk-pop multiple award-winning Canadian songwriter, performer, and recording artist has shared the stage with artists including Jann Arden, Jeff Cook, and the iconic group Alabama.
Culture Club alumnus and Grammy® Award-winner Boy George; Grammy®-nominated Best New Artist of the Year international pop sensation and Canadian singer/songwriter Alessia Cara; and Canadian producer extraordinaire Stephan Moccio team up to mentor artists:
  • Elequen – the exuberant singer-songwriter from Forest, Ont. began her career in entertainment as a model. Her passion for performing arts garnered her modeling campaigns and acting roles for the London 2012 Olympic Games, Canada’s Wonderland, and IMAX.
  • Ethan Young – the Toronto R&B and pop artist’s love for performance and songwriting began at a very young age, and he’s been featured on three Mini Pop Kid albums that were sold in retail stores
  • Grace Bakker – inspired by artists like Amy Winehouse, City and Colour, and Matt Maeson, the indie artist began singing at a young age and is self-taught on guitar.
  • Raymond Salgado – the pop/R&B, classical, and musical theatre artist is a veteran of competitions, festivals and concerts, and has been the representative for Provincial Performing Arts of B.C. for the last six years, winning the Senior Classical at Provincials 2016.
  • Victoria Azevedo – beginning her singing career at the age of 10, the Toronto-based pop/R&B artist made a name for herself after winning several local singing contests, becoming a member of acclaimed singing group Mini Pop Kids, recording three albums and touring nationwide, and selling out stadiums across Canada.
Bio pages showcasing all of the artists are available on’s dedicated artist pages at Debuting a new and unique format documenting an authentic, behind-the-scenes look at what it takes to break a new artist and bring a song to life, in each close-ended, hour-long episode of THE LAUNCH, five unsigned emerging artists audition for the opportunity to record and perform a new original song written by a world famous songwriter/producer and mentored by a panel of internationally renowned music industry legends. The mentors then decide which version of the song will be released across the country immediately following the broadcast of the episode each week. Additional announcements will be made in coming weeks regarding additional content being created to enhance THE LAUNCH viewer experience. Hand-picked from more than 10,000 emerging performers, the artists were selected to be on THE LAUNCH following an international casting call and completion of an extensive A&R and review process. Contending for the opportunity of a lifetime – to record and perform a new original song written by a world famous songwriter/ producer and mentored by a panel of internationally renowned music industry legends – the selected artists face the life-altering prospect of being catapulted from discovery to stardom in just 48 hours. THE LAUNCH was put into development in January 2016. The series was co-developed by and is executive produced by Randy Lennox and Bell Media in association with Scott Borchetta of Big Machine Label Group, Paul Franklin of Eureka (MASTERCHEF, THE BIGGEST LOSER), in partnership with John Brunton and Lindsay Cox of Insight Productions (THE AMAZING RACE CANADA, CANADIAN IDOL, THE JUNO AWARDS). Executive Producers for Bell Media are Robin Johnston and Corrie Coe, who is also Senior Vice-President, Original Programming, Bell Media. Pat DiVittorio is Vice-President, CTV and Specialty Programming, Mike Cosentino is President, Content and Programming, Bell Media. Randy Lennox is President, Bell Media.  

About Big Machine Label Group
Led by Founder, President and CEO Scott Borchetta, the Big Machine Label Group encompasses Big Machine Records, The Valory Music Co., BMLG Records, Nash Icon Records and publishing company Big Machine Music as well as its own digital radio station, Big Machine Radio. BMLG artists include superstars Taylor Swift, Rascal Flatts, Reba McEntire, Florida Georgia Line, Thomas Rhett, Brantley Gilbert, Hank Williams Jr., Ronnie Dunn, Cheap Trick and Jennifer Nettles; chart-topping acts Justin Moore, Eli Young Band, Brett Young, Aaron Lewis, THE VOICE winner Danielle Bradbery; up-and-comers Midland, Carly Pearce, Delta Rae, The Cadillac Three, Drake White, Tucker Beathard, and Tara Thompson. BMLG also helms soundtracks for the hit TV show NASHVILLE. BMLG artists have received multiple GRAMMY, CMA, ACM, AMA, CMT, Teen Choice, MTV, Billboard, People’s Choice, and Brit Awards. Big Machine is the first-ever American label to align with terrestrial radio for performance royalty rights for its artists and is an industry leader in fighting for artist, songwriter, publisher and record company rights. Visit for more information.


About Eureka

Eureka is a next-generation production company combining the expertise, credibility and key relationships traditionally found within large multi-national production companies with the energy and nimbleness of a startup. Launched in January 2016, Eureka has offices in Los Angeles and Sydney and produces both unscripted and scripted programs. Within less than a year of opening Eureka has over sixty hours of programming commissioned in 2017 with more series to be announced soon.


About Insight Production Company, Ltd.

Insight Productions, known for its award-winning ratings juggernauts, is Canada’s most established content producer. Headed by CEO John Brunton & COO Barbara Bowlby, Insight is an industry leader in the development, financing, and production of hit programming, both scripted and unscripted. THE TRAGICALLY HIP: A NATIONAL CELEBRATION; THE JUNO AWARDS; CANADA’S WALK OF FAME; BIG BROTHER CANADA; HOW TO CHANGE THE WORLD; and THE AMAZING RACE CANADA – the most watched Canadian series on record – were collectively nominated for 31 Canadian Screen Awards in 2017 taking home 14 statues. Year after year, THE AMAZING RACE CANADA wins the Golden Screen, the CSA for the highest-rated reality program in Canada. Other productions include: CANADIAN IDOL; BATTLE OF THE BLADES; NEVER EVER DO THIS AT HOME; INTERVENTION; TOP CHEF CANADA; READY OR NOT; FALCON BEACH; and A CHRISTMAS FURY. Recently, Insight produced THE TRAGICALLY HIP: A NATIONAL CELEBRATION, a live concert special watched by one in three Canadians. Insight Productions was founded in 1979 and has since created thousands of hours of groundbreaking and multiplatform content for the global market in every genre. In 2015, Insight received the Academy of Canadian Cinema and Television’s inaugural Icon Award in recognition of its 35th anniversary. For more information visit


About CTV

CTV is Canada’s #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 16 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at


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