Record Audience for the FIFA WOMEN’S WORLD CUP CANADA 2015™ Opening Match on CTV, TSN, and RDS

— June 8, 2015

– 1.8 million Canadians watch Canada’s 1-0 victory in the tournament’s opening game, becoming the most-watched FIFA Women’s World Cup™ match ever –

TORONTO (June 8, 2015) – A record number of Canadians watched Christine Sinclair lead Canada to a 1-0 victory in the opening match of the FIFA WOMEN’S WORLD CUP CANADA 2015™.  Preliminary overnight data from Numeris confirms that 1.8 million viewers watched the game on CTV, TSN, and RDS, making it the most-watched FIFA Women’s World Cup™ match ever. Overall, 5.6 million unique Canadian viewers tuned in for some or all of the Canada-China PR match, which took place in front of a record crowd in Edmonton. Audience levels peaked at 2.6 million viewers as captain Christine Sinclair stepped up for stepped up for Canada and calmly slotted home a penalty in added time. On digital platforms, the match:
  • Attracted more than double the daily average of live streaming views on TSN GO
  • Made ca/FIFA the second most-visited section of the website
The Canada-China PR game highlighted a massive weekend of sports on TSN, which included the OT thriller from the NBA FINALS, a historic Triple Crown winner at the BELMONT STAKES, the FRENCH OPEN men’s and women’s finals, the Formula One™ CANADIAN GRAND PRIX, the first all-Canadian NLL Champion’s Cup FINALS, and much more. Action from the FIFA WOMEN’S WORLD CUP CANADA 2015™ continues today with live coverage of four matches, including the highly-anticipated debut of Abby Wambach and the U.S. women’s national team’s opening match against Australia tonight at 7 p.m. ET on TSN and TSN GO. Monday, June 8
  • Sweden vs. Nigeria live now on TSN/TSN GO
  • Cameroon vs. Ecuador at 6:30 p.m. ET on TSN2/TSN GO
  • USA vs. Australia at 7 p.m. ET on TSN/TSN GO
  • Japan vs. Switzerland at 9:30 p.m. ET on TSN/TSN GO
More information on CTV/TSN’s coverage of the FIFA WOMEN’S WORLD CUP CANADA 2015™ is available at TSN.ca/FIFA.

About TSN

TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, FIFA Women’s World Cup Canada 2015, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

 

Source: Numeris (formerly BBM Canada)