Rihanna Matches Music with Fashion in New Competition Series, STYLED TO ROCK, Premiering Nov. 17 on E!

— November 5, 2013

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TORONTO(Nov. 5, 2013)– Cutting-edge fashion and the hottest trends in pop culture collide in new competitionseries, STYLED TO ROCK. Executiveproduced by multiple Grammy® Award-winning artist and fashion icon Rihanna, STYLED TO ROCK premieres Sunday,Nov. 17 at 9 p.m. ET exclusively on E!. The weekly, one-hour series features 12up-and-coming fashion designers hand-picked by Rihanna, who fight to win the life-changinggrand prize: $100,000 cash, a feature spread in Glamour magazine, the chance to become a member of Rihanna's designteam, and the opportunity to dress some of the biggest names in entertainmentsuch as Miley Cyrus and Carly Rae Jepson. Famed music producer and trendsetter Pharrell Williams, international top model Erin Wasson, and Rihanna’s renowned stylist, Mel Ottenberg, mentor and judge the contestantsthroughout the competition with their fashion expertise, strong opinions, andability to push the designers’ creative boundaries to the limits.

**Media Note** Photography for STYLED TO ROCK is availableonline at BellMediaPR.ca/E!

 

Eachweek STYLED TO ROCK finds thedesigners battling it out in the sewing room, tasked with styling an A-list star.The celebrity guest-of-the-week decides which designer best achieves theirvision and personal style and advances that designer to the next level ofcompetition. Faced with the threat of elimination, the remaining designers mustmeet with the mentors to discuss where they fell short and ultimately, who willbe sent home. The hopefuls are whittled down week by week, until two remain fora finale showcase. In the end, one designer is named the winner of  STYLEDTO ROCK.

 

Inthe premiere episode, (Sunday, Nov. 17 at 9 p.m. ET on E!) Rihanna tasks thedesigners with creating pieces inspired by their favourite music artists. Themusical muses chosen by the designers range from Madonna and Mariah Carey toNicki Minaj and Beyoncé (in the male form). While some designers thrive withthe creative freedom, others struggle to keep up with their first challenge.

 

Meet the STYLED TO ROCK Team:

 

The Executive Producer

Robyn “Rihanna”Fenty has taken the music, entertainment, and fashion industry by storm. Anaccomplished performer, she has sold 43 million albums and 170 million digitaltracks worldwide making her the top-selling digital artist of all time. Herseventh album, Unapologetic, gave thesinger her first #1 album on the Billboard 200 album chart. In addition, shehas achieved 12 #1 singles and won seven GRAMMY Awards®.

TheMentors

PharrellWilliams is a popculture icon and creative force with credits that include music producer,recording artist, and fashion designer. He is known as the lead vocalist andguitarist for the hip-hop rock band, N.E.R.D, as well as one half of theproduction duo, The Neptunes. Through his production company, Pharrell has beenresponsible for the success of an expanding roster of projects, which havegarnered him 19 GRAMMY® nominations and three GRAMMY Awards®.

ErinWasson is a model,designer, entrepreneur, and actress who is considered one of modeling's mostcoveted faces. Her prolific career has countless highlights, from gracing thecovers French, German, Spanish, and Australian editions of Vogue, to shooting with renowned photographers to walking runwaysfor Chanel, Gucci, Lanvin, and Balenciaga. Her low-key and free-spirited senseof style has inspired many, and Erin served as muse, and then stylist, for CFDAAward winner and designer Alexander Wang.

As a leading fashion stylist,Mel Ottenberg has left his indeliblemark on not only fashion, but pop culture as well. Mel is known for reinventingthe looks of some of the world's most provocative style tastemakers, such asCate Blanchett, Chloe Sevigny, and James Franco.

TheDesigners:

Cecilia Aragon, 30 – SanFrancisco, CA
Adam Christoffel, 30 – Brooklyn, NY
Jordan Crowson, 32 – Conway, AR
Adriana Diaz, 22 – Riverside, CA
Autumn Kietponglert, 33 – Philadelphia, PA
Laura Petrielli-Pulice, 35 – Chicago, IL
Kristie Metcalf, 33 – Seattle, WA
Ahni Radvanyi, 27 – Venice, CA
Dexter Simmons, 29 – Oakland, CA
Andre Soriano, 42 – San Diego, CA
Ebony White, 36 – New York, NY
Keenan Zeno, 27 – Atlanta, GA

SOCIALMEDIA LINKS:

@Rihanna

@Pharrell

@ErinWasson
Mel Ottenberg

@EOnlineCanada

@StyledToRock

 

AboutE!

E! is television’s top global destination for all things popculture. The network is currently available to 6.5 million cable and satellitesubscribers across Canada. E! content is available anytime and anywhere,including eonline.ca, @EOnlineCanada, Facebook and otheremerging platforms. The pulse of pop culture, E! features a variety ofprogramming including hit reality series, fascinating profiles of the world'sbiggest stars, up-to-the-minute entertainment news, witty talk series, and thebest live red carpet coverage from Canada and around the world. E! is adivision of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’slargest communications company.

 

–E! –

 

Formore information, please contact:

Laura Catania, E!,416.384.3173 or laura.catania@bellmedia.ca

Camila Ossa, E!,416.384.2594 or camila.ossa@bellmedia.ca

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