Saban Brands and Cirque du Soleil Média unveil Luna Petunia

— October 14, 2014

To tweet this release: http://bmpr.ca/ZCd3LO

Cannes, France (October 13, 2014)SabanBrands and Cirque du Soleil Média today announced Luna Petunia asthe title for their original preschool property inspired by the Cirque duSoleil brand. The series will chronicle the adventures of a little girl namedLuna Petunia who lives in our world and plays in a dreamland where she learnshow to make the impossible possible. As previously announced, LunaPetunia will come to life as anew television series, followed by a fullconsumer products line along with interactive and digital content.

“We are enjoying this fantastic journey with Cirque du Soleil Média as wecollaborate on our upcoming series, Luna Petunia,”said Elie Dekel,President of Saban Brands. “Along with our showrunner Bradley Zweig, Cirque andSaban’s creative vision is becoming a reality as we bring to life agroundbreaking, immersive new preschool series.”

“We are committed to delivering refreshing, beautifully artisticentertainment and we are confident that Luna Petunia will do justthat,” said Jacques Méthé, President, Cirque du Soleil Média. 

Luna Petunia is an all-new property being developed in partnershipby Saban Brands and Cirque du Soleil Média with acclaimed showrunner, BradleyZweig.

About Saban Brands
Formed in 2010 as an affiliate ofSaban Capital Group, Saban Brands (SB) was established to acquire and develop aworld-class portfolio of properties and capitalize on the company’s experience,track record and capabilities in growing and monetizing consumer brands throughcontent, media and marketing. SB applies a global omni-channel managementapproach to enhancing and extending its brands in markets worldwide and toconsumers of all ages. The company provides full-service management, marketing,promotion and strategic business development for its intellectual propertiesincluding comprehensive strategies unique to each brand, trademark andcopyright management and enforcement, creative design, retail development,direct-to-consumer initiatives and specialized property extensions. SB'sportfolio of properties currently includes Power Rangers, Paul Frank, JuliusJr., and Popples, among many others. For more information, visit www.sabanbrands.com.

About Cirque du Soleil Média
Cirque du Soleil Média is along-term joint venture between Cirque du Soleil and Bell Media with a missionto develop new and original media content specifically for television, film,digital, and gaming platforms. Headquartered in Montréal, the company developsentertainment projects for sale and licensing around the world, leveragingCirque du Soleil’s creative resources and infrastructure with Bell Media’sproduction experience, media platforms, and diverse distribution capabilities.

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Media Contacts:
Saban Brands
KelseyLynch
(310) 203-5875
klynch@sabanbrands.com

Cirque du Soleil International Headquarters
Renée-ClaudeMénard
(514) 723-7646 #7366
rcm@cirquedusoleil.com