Saveria digs deep with her pitch-perfect rendition of "Down to the Roots" on THE LAUNCH
— February 14, 2019
By BILL HARRIS
Special to BellMedia PR
Saveria hopes to go right to the top with “Down to the Roots.”
On this week’s episode of the hit CTV music series THE LAUNCH, soulful singer Saveria - a 21-year-old from London, Ont. - emerged as the chosen artist. Saveria’s version of the song “Down to the Roots” was the one that clicked for mentors Max Kerman of the Arkells, producer Jon Levine, Quebec pop icon Marie-Mai, and world-renowned music executive Scott Borchetta.
Details on how to download the song can be found here.
We had a chat with Saveria about how much it means to her to get such a big opportunity courtesy of THE LAUNCH, which continues next Wednesday with another new episode, at 8 p.m. ET on CTV.
Q: Can you describe the moment when you were told that your version of “Down to the Roots” was going to be launched?
Saveria: “It sounds really movie-like, but all the work you’ve put into your career literally flashes before your eyes. I remember being a kid on Mini Pop Kids, and performing constantly, and writing music, so you just feel all of that. I couldn’t help but break into tears.”
Q: What inspired you to try out for THE LAUNCH?
Saveria: “I watched Season 1 and was completely impressed with the way the season went, with Jamie Fine and Elijah Woods, and POESY, who I’ve actually done showcases with. I also got an email from somebody I knew 10 years back who recommended that I would be perfect for this show. She actually is the owner of K-tel Mini Pop Kids. And she said, ‘You need to try out for this, it could really help you break into the industry.’ ”
Q: When you sang Lady Gaga’s Born This Way in the audition segment of the show, I honestly thought to myself, “She’s the winner tonight, no doubt.”
Saveria: “Oh my God, Really? It’s funny you say that, because at that point in the show you don’t know what the selected song is going to be like, or what kind of artist is going to fit the song. So for you to say that, it’s a huge compliment.”
Q: What was your first reaction when you heard “Down to the Roots?”
Saveria: “I completely knew it was up my alley. Right from the bass line, I knew it was going to be an insanely energetic song. And the message of it right away resonated with me. “Down to the Roots” embodies so much, I’m inspired by both old and new music, and this is like Bruno Mars meets Janis Joplin, meets CeeLo Green, with this amazing big-band feel.”
Q: You’re only 21 years old, but there was a real sense in the episode that you had become frustrated with your career in music.
Saveria: “For sure, I’ve been working at this for almost half my life, and many amazing opportunities come your way, but they may not flourish into exactly what you want. And this was it for me. I remember Scott Borchetta saying, ‘You’ve done so much in your career and you’ve experienced so much, but why haven’t you broken into the industry yet?’ And I didn’t really have an answer for that. At the same time, I have such a love for music, I couldn’t see myself stopping because nothing has happened. Obviously you get a little anxious after working for 11 years, but the passion overrules.”
Q: You changed your look and style pretty dramatically for the live performance. Was that your idea?
Saveria: “It was a collaborative idea between me and the stylist. I felt like the song itself called for something glitz and glam. The first time I saw the dress, I thought, ‘This could be it.’ But I was iffy about it, because I’m not usually an over-the-top kind of glitzy-glam girl. But this song needed something like that, and I felt like, if I didn’t wear that, it wouldn’t be right.”
Q: What advice would you give to other young artists trying out for THE LAUNCH?
Saveria: “You really, really have to believe in your story, that’s the most important thing. Believe in your lyrics, believe in the things you say and write about, because it won’t come off as believable unless you believe it yourself. A lot of people don’t realize that the music you sing is a projection of emotion, and people want to laugh to your music, and cry, and party. So put as much emotion as you can into it, and you’ll make an amazing impression.”