Slate of Major Brands Sign On for TSN’s Coverage of the 102nd GREY CUP

— November 25, 2014

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TORONTO (November 25, 2014) – With days to go until the 102nd GREY CUP, TSN today announced its lineup of broadcast sponsors for one of the most-watched annual television events in Canada. Once again, the CFL championship is proving to be a sought-after property for advertisers in Canada. 

 Nissan, GMC, Wendy’s, NAPA, SiriusXM Canada, and Marks are among the major brands that have signed on as sponsors of TSN’s broadcast coverage of the 102nd GREY CUP. 

  • Nissan – Quarter sponsor; TSN Fan Zone sponsor
  • GMC – Quarter sponsor; Coach’s Playbook with Paul LaPolice sponsor
  • Wendy’s – Halftime sponsor
  • NAPA –Starters to Watch sponsor
  • SiriusXM Canada – Grey Cup Kickoff Show sponsor
  • Marks – Grey Cup Sunday Countdown Clock and Countdown to Kickoff (pre-game show) sponsor
  • Formula Four™ – Grey Cup Radio Network title sponsor 

All major broadcast sponsors of the 102nd GREY CUP will be featured extensively during TSN’s pre-game and in-game coverage on Sunday. 

Along with being a quarter sponsor, Nissan also presents a short documentary on one of the 21 passionate high school football teams supported through its Back in the Game campaign. All teams were profiled nationally on CFL ON TSN throughout the season, and now, the journey of Edmonton, Alta.’s Eastglen High School football team will be chronicled during a 30-minute special debuting Saturday, Nov. 29 at 4 p.m. ET as part of TSN’s six-hour GREY CUP SATURDAY coverage. 

Nissan is also the sponsor of the TSN Fan Zone located within the Nissan Family Zone at the Vancouver Convention Centre. As part of TSN’s returning Grey Cup activation, fans can have their picture taken at an authentic CFL ON TSN desk. During select times, TSN’s roster of personalities will be ‘co-anchoring’ the desk with football fans. 

In addition to broadcast sponsors, Formula Four™ has signed on as the national title sponsor of the Grey Cup Radio Network’s live coverage of the 102nd GREY CUP – extensively promoting the Vancouver-based beverage company to the network’s collection of 20 radio stations across Canada. 

Each year, the GREY CUP ranks as one of the biggest celebrations and television events in Canada. Last year’s 101st GREY CUP attracted an average audience of 4.8 million viewers on TSN and RDS. Over all, more than 12 million viewers, or approximately one in three Canadians, watched some part of the 2013 CFL championship. 

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TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds,, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, FIFA Women’s World Cup Canada 2015, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 

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