Slate of Major Brands Sign On for TSN’s Coverage of the 2015 IIHF WORLD JUNIOR CHAMPIONSHIP

— December 19, 2014

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TORONTO (December 19, 2014) – With TSN set to drop the puck on the 2015 IIHF WORLD JUNIOR CHAMPIONSHIP in Montréal and Toronto in just seven days, TSN today announced its lineup of sponsors for Canada’s favourite holiday television event. Once again, the World Juniors are proving to be a hot property for advertisers in Canada.

Canadian Tire, SportChek, Molson Canadian, Crown Royal, and General Motors are among the major brands that have signed on as sponsors of TSN’s multi-platform coverage of the 2015 IIHF WORLD JUNIOR CHAMPIONSHIP

  • Canadian Tire – Team Canada player profiles sponsor; #BigPlay Twitter Amplify sponsor
  • SportChek – Team Canada skills vignettes sponsor
  • Molson Canadian – Slapshot Beer Fridge activation sponsor at Montréal’s Windsor Station and Toronto’s Real Sports Bar and Grill
  • Crown Royal – Top 50 World Juniors Moments sponsor
  • General Motors – Scoring summary and starting goalies sponsor
  • Esso – World Juniors Radio Network title sponsor

All major broadcast sponsors of the 2015 IIHF WORLD JUNIOR CHAMPIONSHIP will be featured extensively during TSN’s pre-game and in-game coverage of the tournament.

In addition to broadcast sponsors, Esso has signed on as the national title sponsor of TSN’s World Junior Hockey Radio Network, featuring live radio coverage of the 2015 IIHF WORLD JUNIOR CHAMPIONSHIP – extensively promoting the company to the network’s collection of 16 radio stations across Canada.

Each year, the World Juniors ranks as one of the biggest television events in Canada. Last year’s 2014 IIHF WORLD JUNIOR CHAMPIONSHIP saw more than 14.5 million unique Canadian viewers tune in to watch some part of the tournament on TSN.


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TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds,, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, FIFA Women’s World Cup Canada 2015, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 

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