Slate of Marquee Brands Sign On for the CFL ON TSN’s Coverage of the 104th GREY CUP presented by Shaw, This Sunday, November 27

— November 23, 2016

– Shaw, Nissan, Tim Hortons, GMC, American Express, and BDC Financial among the brands sponsoring TSN’s exclusive broadcast coverage of the 104th GREY CUP presented by Shaw –
– Mark’s returns as title sponsor of TSN’s 24-station Grey Cup Radio Network –

TORONTO (November 23, 2016) – With days to go until the 104th GREY CUP presented by Shaw, TSN today announced its lineup of broadcast sponsors for the biggest annual party in Canada. As one of the biggest of the 60+ iconic championship events that live on TSN, the 104th GREY CUP presented by Shaw is once again a hot property for Canadian advertisers. GMC, Nissan, Tim Hortons, Shaw, American Express, and BDC Financial are among the major brands that have signed on as sponsors of TSN’s broadcast coverage of the 104th GREY CUP presented by Shaw.
  • Shaw – Presenting Sponsor
  • Nissan – Rally of the Titans Challenge Sponsor , GREY CUP SATURDAY Sponsor, Quarter Sponsor; Player of the Game Sponsor
  • GMC – Quarter Sponsor; Precision Playbook Sponsor
  • BDC Financial – Quarter Sponsor
  • American Express – Starting Quarterbacks Sponsor
  • Sirius XM – 2016 Grey Cup Kickoff Show Sponsor
  • Freedom Mobile – Grey Cup Halftime Show Sponsor
  • Mark’s – Fan Cam Sponsor
  • Tim Hortons – CFL Must-See Moments Sponsor
All major broadcast sponsors of the 104th GREY CUP presented by Shaw will be featured extensively during TSN’s pre-game and in-game coverage on Sunday, Nov. 27. In addition to broadcast sponsors, Mark’s has returned as the national title sponsor of TSN Radio’s Grey Cup Radio Network – extensively promoting the retailer across 24 radio stations across the country. The Grey Cup ranks as one of the biggest celebrations and television events in Canada. Last year’s 103rd GREY CUP attracted an average audience of 4.3 million viewers on TSN and RDS, with more than 9.7 million viewers – or nearly 30% of Canadians – tuning in for the CFL’s championship game.

About TSN
TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.caTSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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