Spring 2017 Numeris surveys: Bell Media’s Montréal radio stations reach 75% of the city’s population (1)!

— June 7, 2017

– Virgin Radio 96 is the most popular station among the English-language market’s 18–49 age group3

The findings from the spring 2017 Numeris PPM surveys were released today, and once again prove that Bell Media remains a key partner for local and national advertisers, with its Montréal stations reaching 75% of the city’s population.1 Each week, more than 4.2 million listeners tune into ÉNERGIE Montréal 94.3, 107.3 Rouge fm, Virgin Radio 96, CHOM 97.7, CJAD 800 and TSN Radio 690.2 In addition, Bell Media’s six Montréal stations also target diverse and complementary audiences, letting advertisers effectively reach a range of consumer profiles.   Montréal’s English-language market Through Virgin Radio 96, CHOM 97.7, CJAD 800 and TSN Radio 690, Bell Media controls a combined total of 75.4 commercial shares among adults aged 25–54 this spring (+5%), securing its place as the top radio broadcaster in Montréal’s English-language market.3 With a grand total of 2,118,000 listeners, Virgin Radio 96 continues to lead the city’s English?language stations in terms of reach.2 Virgin Radio 96 controls 27.2 commercial shares among Montréal’s 18–54 demographic, making it the most popular station in the English-language market.3 This growth was most noticeable among women aged 25-54, with the station’s market shares in that segment up 17%.3 FREEWAY AND NATHASHA IN THE MORNING is the most listened to morning show among English music stations by this target demographic.4 The evening drive show with Mark Bergman holds onto its top spot among adults aged 25–54 this spring.4  CHOM 97.7 remains the most popular station within its target segment, namely men aged 25–54, with 34.3 commercial shares in Montréal’s English-language market, up an impressive 28% from last winter!3 All CHOM 97.7 programs, across all time slots, 7 days a week, rank first with men aged 25–54.4 MORNINGS ROCK with Terry DiMonte controls 26 commercial shares among men aged 25-54.4 Overall, CHOM 97.7 reaches a total of 1,599,000 listeners2 and controls 22.4 commercial shares among adults 25–54 years of age, up 9% from last winter.3 Meanwhile, CJAD 800 remains the top station for all audiences ages 2 and up, with 35.4 commercial shares, and among women aged 25-54.3 CJAD 800 airs 8 of the 10 most popular programs in Montréal’s English-language market (T2+),5 including those hosted by Andrew Carter, Leslie Roberts and Aaron Rand, which dominate the morning drive, morning and evening drive slots, respectively.4 Moreover, The station boasts a total of 386,000 listeners this spring,2 and controls 21.7 commercial shares among listeners aged 25–54.3 Sports station TSN Radio 690 holds 8.7 shares among men aged 25-54, the target segment of the station.3 The official English-language radio broadcaster of the Montréal Canadiens, Alouettes and Impact grew its market share by 19% among men aged 25–54.3 THE MORNING SHOW with Conor McKenna, Shaun Starr and Rick Moffat controls 8 commercial shares among men aged 25-54 and MELNICK IN THE AFTERNOON with Mitch Melnick remains one of the most listened shows of the station (11 commercial shares among men aged 25-54), including the segment with Pierre McGuire.4   Montréal’s French-language market ÉNERGIE Montréal 94.3 boasts a total of 1,675,000 listeners this spring,2 as well as 12.1 commercial shares among adults aged 25–54 in the city’s French-language market.3 ÉRIC ET LES FANTASTIQUES, hosted by Éric Salvail and his many contributors, continues to lead its time slot in Montréal among women aged 25–54.4 Broadcast throughout the ÉNERGIE network from 4 to 6 p.m. Monday through Friday, it reaches a total of 948,000 listeners, securing its status as Québec’s most popular evening drive program.6 Lastly, 107.3 Rouge fm has 1,723,000 listeners2 and 12.4 commercial shares among adults aged 25–54 in Montréal’s French-language market.3 The station’s market share among adults aged 25–54 is up 31% during business hours Monday through Friday.4 Bell Media’s 105 radio stations nationwide can be accessed through the iHeartRadio app, a free streaming service that also offers over 200 specialty music channels and musical performances. To date, iHeartRadio has been downloaded more than 1 million times across Canada, making it the world’s biggest music platform! The spring 2017 Numeris surveys were conducted from February 27 to May 28, 2017.   Sources: Numeris, Spring 2017 (Feb. 27 to May 28, 2017) / Winter 2017 (Nov. 28, 2016 to Feb. 26, 2017)
  1. T2+, Mo-Su, 2a-2a, Bell Media Radio (CKMF, CITE, CJFM, CHOM, CJAD, CKGM), Montréal total, weekly reach%
  2. T2+, Mo-Su, 2a-2a, all Bell Media Radio stations combined or individual station, as the case may be (CKMF, CITE, CJFM, CHOM, CJAD, CKGM), total scope, weekly reach.
  3. T2+ / A25-54 / M25-54 / W25-54 / A18-49 / A35-44, Mo-Su, 2a-2a, CKMF, CITE, CJFM, CHOM, CJAD, CKGM, Montréal Franco/ Montréal Anglo, commercial market share (based on total listening time of the market’s commercial stations).
  4. A25-54 / W25-54 / M25-54 / T2+, featured program’s time slot, CKMF/ CITE/ CJFM/ CHOM/ CJAD, Montréal Franco, ratings share
  5. T2+, Montréal Anglo, Top programs (AMM)
  6. A25-54/A18-49/W25-54, M-F 4-6 p.m., total scope, ÉNERGIE station network’s total reach

About Bell Media

Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s leading content creation company with premier assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s highest-rated television network; 30 specialty channels, including TSN and RDS, and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 215 music channels including 105 licensed radio stations in 54 markets across the country, all part of the iHeartRadio brand and streaming service. Bell Media owns Astral Out of Home with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its CraveTV and GO video streaming services; operates multi-channel network Much Digital Studios; produces live theatrical shows via its partnership with Iconic Entertainment Studios; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca.