Spring 2015 Numeris Surveys: More than 4 Million Listeners Are Tuning Into Bell Media’s Montréal Stations Every Week!1

— June 11, 2015

- Virgin Radio 96’s commercial market share grows 15% among the A25-54 demo2 -

MONTRÉAL (June 11, 2015) – According to the PPM data drawn from the Numeris surveys unveiled today, Bell Media is reaching more than 4 million listeners per week this spring through its stations NRJ Montréal 94.3, 107,3 Rouge fm, CJAD 800, Virgin Radio 96, CHOM 97 7, and TSN 690.1 These results also show that Bell Media is reaching nearly 80% of Montréal’s population, thereby reflecting these stations’ key relevance among listeners.3 “Today’s Numeris results once again demonstrate the prominent role of Bell Media’s radio stations in Montréal’s radio landscape and the important place we have in our passionate listeners’ day-to-day lives,” said Patrick Jutras, Senior Vice-President, Bell Media Sales, Québec. “The survey is a source of both great pride and motivation for our entire team as they continue to exceed the ever-growing expectations of our valued advertisers." Together, Bell Media’s four English-language stations control 72.4 shares of the English-language commercial market among the A25-54 demo, up 10% from last winter. 2 Virgin Radio 96 Virgin Radio 96 is reaching a total of 2,026,000 listeners this spring, making it the #1 station in terms of reach.1  Virgin Radio 96 has also regained its position as Montréal’s highest-rated station in the A25-54 demo, controlling 28.5 shares of the English-language commercial market, up 15% from last winter. 2 Moreover, morning show FREEWAY & NATASHA IN THE MORNING and evening rush hour show MARK BERGMAN both posted excellent results, each dominating their respective slot among English-speakers in the A25-54 demo. CHOM 97 7 Meanwhile, CHOM 97 7 ranks third among Montréal’s highest-rated stations in the A25-54 demo, with 20.9 shares of the English-language commercial market, up 3% from last winter2. Boasting a total of 1,487,000 listeners1, this stations is the most popular among its target audience, namely English-speaking men aged 25 to 54, with 27.6 shares of the English-language commercial market (+9%).2 CJAD 800 CJAD 800 is reaching a total of 450,000 listeners1 this spring, securing 16.3 shares of the English-language commercial market among the A25-54 demo, up 4% from last winter. CJAD 800 also remains the #1 station among listeners aged 2 and over, with 32.3 shares of the English-language commercial market.2 TSN 690 Sports station TSN 690 boasts a total of 273,000 listeners1 and 6.7 shares of the English-language commercial market among the A25-54 demo, up 31% from last winter. 2 107,3 Rouge fm Within Montréal’s French-language market, 107,3 Rouge fm boasts 2,061,000 listeners1 and 20.3 shares of the French-language commercial market among the A25-54 demo, up 11% from last winter. 2 This increase was even more significant among its target audience, as the station posted a 21% increase among the A35-44 demo.2 NRJ Montréal 94.3 NRJ Montréal 94.3 boasts 1,551,000 listeners1 this spring and 13.4 shares of the French-language commercial market among the A25-54 demo.2 The spring 2015 Numeris surveys were conducted from March 2 to May 31, 2015. For more information on these results, please watch the online webinar (in French only) which also showcases a media trend segment on Friday, June 12, starting at 3 p.m. Sources : Numeris, 2 mars au 31 mai 2015 (1)   All 2+, Mo-Sun, 2a-2a, All Bell Media Radio stations or individually (CKMF, CITE, CJFM, CHOM, CJAD, CKGM), Full coverage, Weekly reach (2)   A25-54/ A35-44/ M25-54, Mo-Sun, 2a-2a, 107,3 Rouge fm (CITE)/ NRJ 94.3 (CKMF)/ Virgin Radio (CJFM)/ CHOM 97.7 (CHOM)/ CJAD/ TSN Radio (CKGM), Montréal Franco/ Montréal Anglo, commercial shares (based on the hours generated by the commercial stations of the market) (3)   All 2+, Mo-Sun, 2a-2a, Bell Media Radio (CKMF, CITE, CJFM, CHOMFM, CJAD, CKGM), Montréal total, Weekly reach    

About Bell Media

With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 35 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 10,500 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit www.bellmedia.ca. 

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Press Room

Olivier Racette

Chef de service, communications corporatives (Québec)