Spring 2016 Numeris Surveys: Bell Media Remains Top Radio Broadcaster in Montréal’s English-Language Market Thanks to Virgin Radio 96, CHOM 97 7, CJAD 800, and TSN Radio 690

— June 9, 2016

– Bell Media’s Montréal stations further confirm their undeniable appeal among listeners and advertisers –

MONTRÉAL (June 9, 2016) – PPM data from the spring 2016 Numeris surveys published today confirm that Bell Media remains the top radio broadcaster in Montréal’s English-language market. Through its stations Virgin Radio 96, CHOM 97 7, CJAD 800, and TSN Radio 690, Bell Media controls a combined total of 76 commercial shares among adults aged 25-54.1 Moreover, when adding the market shares controlled by its French-language radio stations ÉNERGIE Montréal 94.3 and 107,3 Rouge fm, Bell Media reaches a grand total of 4.1 million listeners per week.2 Besides underscoring the popularity of Bell Media’s six Montréal stations with listeners, the results further confirm their undeniable appeal among local and national advertisers. Montréal’s English-language market This spring, Virgin Radio 96 remains the most popular station among adults aged 25-54 in Montréal’s English-language segment with 26.6 commercial shares.1 It’s also still the most popular among women aged 25-54, with 29.3 commercial shares.1 Boasting a total of 2,072,000 listeners, this also makes Virgin Radio 96 the top station in terms of total reach among the city’s English-language stations.2 CHOM 97 7 has risen to second place among the most popular stations with adults aged 25-54 with 24.7 commercial shares (up 10% from last winter)1, reaching a grand total of 1,615,000 listeners.2 It is also the most popular with its target audience, namely men aged 25 to 54, with 30.8 commercial shares.1 Indeed, all programs airing on CHOM 97 7 weekdays from 5:30 a.m. to 7 p.m. rank first among English-speaking men aged 25-54 for a second consecutive survey.3 Meanwhile, CJAD 800 remains the most popular station with audiences aged 2 and over with 34.2 commercial shares.1 The station boasts 486,000 listeners this spring,2 securing 20.3 commercial shares among adults aged 25-54 in Montréal’s English-speaking market.1 CJAD 800’s ratings are consistently growing, with the station gaining 4 commercial market shares among adults aged 25-54 compared to the same period last year!1 Moreover, with its 25 shares, the ANDREW CARTER MORNING SHOW reigns as the most popular morning show with English-speaking listeners aged 25-54.3 Lastly, sports station TSN Radio 690 boasts a total of 185,000 listeners and 4.4 commercial shares among adults aged 25-54.1 Montréal’s French-language market Among Bell Media’s French-language stations, ÉNERGIE Montréal 94.3 enjoys a grand total of 1,443,000 listeners2 this spring, as well as 11.5 commercial shares among adults aged 25-54.1 The ÉRIC ET LES FANTASTIQUES program (airing weekdays from 4 to  6 p.m.) posted excellent results. Indeed, besides its growing renown in Montréal, it has ranked first in its timeslot among adults aged 25-54 across the province since its launch last fall!4 Lastly, 107,3 Rouge fm boasts 1,575,000 listeners2 this spring and 16.3 commercial shares among adults aged 25-54, up 4% from last winter.1 The station has also posted a 4% increase among women aged 25-54, with 19.2 commercial shares.1 Moreover, Rouge fm has announced yesterday that its brand new evening drive show will be hosted by Marie-Claude Barrette, along with co-hosts Brigitte Lafleur and Karine Champagne, as of August 15. The spring 2016 Numeris surveys were conducted from February 29 to May 29, 2016. For more information on these results, visit sondage.bellmediaradio.ca.   Sources: Numeris, February 29 to May 29, 2016
  1. A25-54/F25-54/M25-54/T2+, Mo-Su, 2a-2a, CKMF, CITE, CJFM, CHOM, CJAD, CKGM, Montréal Franco/ Montréal Anglo, commercial market shares (based on total listening time of the market’s commercial stations).
  2. All 2+, Mon-Sun, 2a-2a, all Bell Media Radio stations combined or individual station, as the case may be (CKMF, CITE, CJFM, CHOM, CJAD, CKGM), total scope, weekly reach.
  3. M25-54/A25-54, featured program’s time slot, CHOM/CJAD, Montréal Anglo, ratings share.
  4. (4) A25-54, M-F 4p-6p, ÉNERGIE network stations (excl. Québec), market shares (within their central area).

About Bell Media
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada’s #1 television network; 34 specialty channels, including TSN and RDS, Canada’s most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada’s largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out of Home, one of Canada’s most dynamic and innovative out-of-home advertising companies with a network of more than 30,000 advertising faces in British Columbia, Alberta, Ontario, Québec, and Nova Scotia. Bell Media also operates more than 200 websites; delivers TV Everywhere with premium subscription on-demand streaming service CraveTV, as well as its innovative GO video streaming services including CTV GO, Discovery GO, TMN GO, and TSN GO; operates multi-channel network Much Digital Studios; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. For more on Bell Media, please visit bellmedia.ca.


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Olivier Racette

Manager, Corporate Communications (Quebec)
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