TELUS, Bell Canada, and Bell Aliant First to Sign on to Deliver Bell Media’s “Project Latte” Streaming Service
— November 5, 2014
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Join the Hubub for this announcement: https://www.hubub.com/264026TORONTO (November 5, 2014) – Bell Media announced today it has reached distribution deals with TELUS, Bell Canada, and Bell Aliant to deliver its new video streaming service, code-named “Project Latte”. With an objective of making Canada’s premium subscription on-demand video service available to all TV subscribers, Bell Media last week announced that “Project Latte” would be made available to every TV provider in the country.
“Project Latte” will feature thousands of hours of superior content from TV’s top brands, including HBO’s entire off-air library. As confirmed today, the service will be offered coast to coast to coast at launch through TELUS Optik TV, Bell Fibe TV, and Bell Aliant FibreOP TV set-top boxes, as well as via mobile apps, the web, game consoles, and smart TVs. Pricing and packaging details for all providers will be announced when the service launches in the near future.
**Media Note** Photography available online at BellMediaPR.ca.
“With the first of Canada’s major television providers signed on, representing approximately 3.5 million customers across the country, we are well on our way to delivering on our objective of serving every TV subscriber in Canada with Project Latte,” said Kevin Crull, President Bell Media. “We look forward to announcing even more partners as we move closer to the launch of what is to become Canada’s premium streaming service.”
“Project Latte will offer TELUS Optik TV customers expanded, compelling content choices directly from their set-top box,” said David Fuller, TELUS President of Consumer and Small Business Solutions. “The service complements our existing TV and movie offerings by adding thousands of hours of premium on-demand content across multiple screens. We are very excited to be one of the first distributors of this strong new service. It will further expand the choices available to TELUS customers and allow them to relive some of their favourite TV shows, and also to discover and devour great new content.”
“With access to the most popular and powerful drama, comedy, documentary and other TV shows of the present and past, including the vast HBO library, Project Latte is an innovative and content-rich streaming service that will offer Bell TV customers amazing entertainment value,” said Wade Oosterman, President of Bell Mobility and Residential Services and Bell's Chief Brand Officer.
Last week, Bell Media announced a new video streaming service devoted exclusively to the best content on television, code-named “Project Latte”. The service will feature thousands of hours of content representing TV’s top premium brands, including the entire off-air library of HBO’s iconic programming catalogue. Additional details about “Project Latte” - including its final name - will be announced in the weeks to come.
About “Project Latte”:
Created for TV lovers and devoted exclusively to television, “Project Latte” is Canada’s premium subscription on-demand video service, providing the most robust lineup of superior television content in the country. From TV’s most-acclaimed dramas and beloved comedies to documentaries, music, and factual programming, “Project Latte” will feature more than 10,000 hours of premium non-kids TV programming, with more than 350 unique TV titles. Designed to complement traditional television and available to all TV providers, “Project Latte” will be delivered via set-top box, apps, online, and other platforms. “Project Latte” is from Bell Media, Canada’s premier multi-media company.
TELUS (TSX: T, NYSE: TU) is Canada’s fastest-growing national telecommunications company, with $11.7 billion of annual revenue and 13.4 million customer connections, including 7.9 million wireless subscribers, 3.2 million wireline network access lines, 1.4 million Internet subscribers and 865,000 TELUS TV customers. TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment and video, and is Canada's largest healthcare IT provider. In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $350 million to charitable and not-for-profit organizations and volunteered 5.4 million hours of service to local communities since 2000. Created in 2005 by Executive Chairman Darren Entwistle, TELUS’ 11 community boards across Canada have lead the company’s support of grassroots charities and will have contributed $47 million in support of 3,700 local charities organizations by the end of 2014, enriching the lives of more than two million Canadian children and youth. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.
For more information about TELUS, please visit telus.com.
Canada's largest communications company, Bell provides advanced broadband fibre and mobile communication services to consumer and business customers across the country, including the best television experience with next-generation Bell Fibe TV in Québec and Ontario, Bell Aliant FibreOP TV in Atlantic Canada, and Bell Satellite TV nationally. To learn more, please visit Bell.ca or BellAliant.net.
About Bell Media:
With passion and an unrelenting commitment to excellence, Bell Media creates content and builds brands that entertain, inform, engage, and inspire audiences through the platforms of their choice. Bell Media is Canada’s premier multimedia company with leading assets in television, radio, out-of-home advertising, and digital media. Bell Media owns 30 local television stations led by CTV, Canada's #1 television network; 35 specialty channels, including TSN and RDS, Canada's most-watched specialty channels in English and French; and four pay TV services, including The Movie Network and Super Écran. Bell Media is also Canada's largest radio broadcaster, with 106 licensed radio stations in 54 markets across Canada. Bell Media owns Astral Out-of-Home, one of Canada's most dynamic and innovative out-of-home advertising companies with a network of more than 9,500 advertising faces in Québec, Ontario, Alberta, and British Columbia. Bell Media also operates more than 200 websites; delivers TV Everywhere with its innovative GO video streaming services, including CTV GO, TMN GO, and TSN GO; holds an equity stake in digital startup Hubub; is partners in Cirque du Soleil Media, a joint venture with Cirque du Soleil; and owns Dome Productions Inc., a multi-platform production company. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. For more on Bell Media, please visit www.bellmedia.ca.