To tweet this release: http://bmpr.ca/1uGIbX7
TORONTO (November 17, 2014) – Kicking off the holiday season yesterday, THE 110TH ANNUAL SANTA CLAUS PARADE broadcast became the most-watched in over 10 years, with a record preliminary overnight audience of 1.1 million viewers tuning in to catch Santa and this year’s 31 floats make their way through the streets of Toronto. In all, 3.8 million Canadians watched some part of the festive broadcast which peaked at 1.7 million viewers in the final minute as the parade came to a close with Santa’s appearance. Hosted by CTV Toronto’s Ken Shaw, THE SOCIAL’s Melissa Grelo, and TSN’s Gurdeep Ahluwalia, the world’s longest-running children’s parade can be seen on demand on CTV.ca/SantaClausParade and CTV GO until December 26.
**MEDIA NOTE** – Download photos of THE SANTA CLAUS PARADE at BellMediaPR.ca
Ranking as the #1 non-prime entertainment program of the day with total viewers and in all key demos, THE 110TH SANTA CLAUS PARADE was up 3% from last year. The big event also grew 8% with both A18-49 and A25-54, and 4% with A18-34. In Toronto, the PARADE was #1 program of the day Sunday with total viewers, and the #1 non-prime program with the key A18-34, A18-49, and A25-54 demos. The PARADE also trended on Twitter in Canada yesterday, generating an estimated 22.5 million impressions*.
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
SOCIAL MEDIA LINKS:
@TOSanta – Official Parade Twitter account
@KenShawCTV – Ken Shaw
*Data pulled from Sysomos
Source: Numeris(BBM Canada). Overnight vs. overnight.
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.
CTV’s Santa Claus Parade records incorporate data beginning in 2004.
– CTV –
For more information, please contact:
Tonia Addison, CTV Networks, 416.384.2194 or email@example.com