The 52nd CP24 CHUM CHRISTMAS WISH Kicks Off Today, Delivering Holiday Cheer to Local Children and Families in Need

— November 19, 2018

– Donors can contribute by dropping off new, unwrapped toys or making financial donations at the iHeartRadio Jingle Ball, multiple RBC branches across the GTA, Bell Media Studios in downtown Toronto, the CP24 CHUM CHRISTMAS WISH warehouse, or online at –
– The iHeartRadio Jingle Ball signs on as new, official charitable partner –

TORONTO (November 19, 2018)CP24 and CHUM 104.5 are counting down to Christmas with the 52nd annual CP24 CHUM CHRISTMAS WISH campaign, a city-wide toy drive and charity event helping to make children’s wishes come true this holiday season. This year’s campaign, running now through Monday, Dec. 24, is supported by new official charitable partner, the iHeartRadio Jingle Ball. Viewers and listeners are encouraged to contribute from today until Dec. 24 by dropping off a new, unwrapped toy or by making a financial donation at:
  • Multiple RBC branches across the GTA
  • Bell Media Studios (299 Queen St. W., Toronto), the headquarters of CP24 and CHUM 104.5
  • The CP24 CHUM CHRISTMAS WISH Warehouse (1366 Blundell Rd., Mississauga)
  • The iHeartRadio Jingle Ball (Scotiabank Arena on Sunday, Dec. 2)
Youth who participate in the campaign are encouraged to share photos of their donation efforts on Twitter and Instagram with the hashtag #MyChristmasWish for a chance to be featured on CP24 and CHUM 104.5’s digital and social media platforms as part of the campaign’s new “Kids Giving to Kids” feature. CHRISTMAS WISH. CP24 reports live from RBC’s Queens Quay and Lower Jarvis St. locations this Friday, Nov. 23 from 12 - 1 p.m. ET, where each donor will receive an contest entry to win a pair of tickets to P!NK’s upcoming Toronto concert in May 2019. Financial donations can also be made online at, or by texting WISH to 30333 to donate $10, with all funds distributed among participating registered agencies. Donations are channeled toward funding holiday experiences, such as dinner gatherings and celebrations, for children and families in need. All monetary donations of $20 or more are eligible for an income tax receipt. “The CP24 CHUM CHRISTMAS WISH gets bigger and brighter every year, and we are delighted to continue this wonderful annual tradition,” said Dave Daigle, Vice-President of Radio and Local TV, Bell Media. “This great cause is made possible by the kind support of generous Torontonians, who have come together for more than five decades to help local families in need.” “Each and every year, Torontonians help spread Christmas cheer to kids and families across the GTA by generously contributing to THE WISH,” said Joanne MacDonald, Vice-President, CTV News and General Manager, CP24. “We’re proud to team up with viewers and listeners, as well as all of the great sponsors who have joined us this year.” One of the largest distributors of toys to children in need in the Greater Toronto Area, the CP24 CHUM CHRISTMAS WISH provides financial assistance to hundreds of charitable organizations, social services agencies, churches, and community centres. This year, longstanding partner Royal Bank of Canada marks 50 years of support to the CP24 CHUM CHRISTMAS WISH, making a difference to hundreds of thousands of individuals with toys and financial assistance over five decades. The success of the CP24 CHUM CHRISTMAS WISH is made possible by valued partners who have helped put smiles on the faces of children and families for decades, with a special shout out to LoyaltyOne, owner and operator of the AIR MILES Reward Program. Now entering their fifteenth year of support, LoyaltyOne’s participation has made a major impact on CP24 CHUM CHRISTMAS WISH through donations of more than $2 million and thousands of toys over the years to the campaign. The CP24 CHUM CHRISTMAS WISH acknowledges the generosity of official partner the iHeartRadio Jingle Ball, and community partners RBC Foundation, LoyaltyOne, the Honda Canada Foundation, and Budget Car and Truck Rental.

About CP24
CP24 is Toronto’s source for breaking news. Available on multiple platforms including television, web, mobile, and via its Twitter handle @CP24, CP24 is the GTA’s #1 destination for news, weather, and traffic. CP24 also delivers information on the move with CP24 and the CP24 traffic apps. CP24 has been honoured numerous times by the RTDNA – the association of electronic journalists – including, most recently, with the Gordon Sinclair Award for Live Special Events in 2017, the Ron Laidlaw Award for Continuing Coverage in 2016, and the Charlie Edwards Award for Digital Media Spot News in 2015. CP24 is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

About iHeartRadio Canada
iHeartRadio, a best-in-class customizable digital listening experience and live events brand, is now in Canada through a partnership between Bell Media and iHeartMedia. A leader in innovative radio programming throughout Canada, Bell Media features the country’s most dynamic, popular, and respected radio brands, including Toronto’s CHUM 104.5, Canada’s #1 FM station, and the ÉNERGIE group in Québec, as well as international brands like Virgin Radio. In the U.S., iHeartRadio has surpassed 90 million registered users, reaching milestones at a rate faster than Facebook or any other streaming music service. In addition, iHeartRadio’s registered user milestone does not account for the millions of listeners who tune into iHeartRadio’s live radio streams without registering.


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