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TORONTO (October 23, 2014) – With Bell Media’s new expanded NFL coverage in full swing, CTV and the Canadian Marketing Association (CMA) confirmed its esteemed panel of judges for the SUPER BOWL Canadian Ad Challenge (#SB49adchallenge). The Challenge seeks from marketers and their creative partners their best-in-class, original creative specifically targeted to Canadians for CTV’s exclusive Canadian coverage of the biggest sporting event in North America.
The panel of judges will be quarterbacked by Stephen Brown, President, FUSE Marketing Group. Brown will oversee the judging process, which begins immediately after the competition closes on Monday, Dec. 1 at 12 noon ET (see below or visit bellmedia.ca/thechallenge for complete Challenge details).
“It’s a privilege to be surrounded by such a talented group of judges, some of whom I’ve had the pleasure of collaborating with during my 19 years in this industry,” said Brown. “We can all attest that the Canadian ad community is full of tenacious, passionate go-getters – and that we thrive on competition. Who has the best talent? Who has the best clients? Who can deliver the best pitch? I have no doubt that my peers will rise up to this Challenge, especially since it’s dangling the ultimate carrot. You couldn’t dream of a sexier scenario for the ad community than the Super Bowl.”
- Joseph Bonnici, Partner, Creative Director, Bensimon Byrne
- Stephen Brown, President, FUSE Marketing Group
- Jennifer Hedger, TSN Broadcaster
- Peter Ignazi, SVP, Executive Creative Director, BBDO
- Susan Lute, Director, Business Marketing Communications, Rogers Communications
- Laura Pearce, Vice-President, Brand Strategy and Fan Engagement, Blue Ant Media
- Scott Pinkney, Senior Vice-President, Creative Director, Proximity Canada
- Franke Rodriguez, President, Anomaly
- Gordon Ross, Vice-President, Business Development, Aimia
- Helena Tigert, Head of Consumer Credit Marketing, Visa
- Annette Warring, CEO, Dentsu Aegis Network
- Pat Weir, Vice-President, Creative Director, FUSE Marketing Group
- , Director, Research Marketing, Extreme Reach Toronto
The hand-picked experts and industry leaders will declare one ad the Challenge champion, with the winner awarded the biggest prize on Canadian television: coveted advertising time during the most-watched broadcast of the year, the SUPER BOWL on CTV.
How it Works
- Submissions for the SUPER BOWL Canadian Ad Challenge will be accepted via bellmedia.ca/thechallenge until Monday, Dec. 1 at 12 noon ET
- The Top 5 ads will be revealed on Bell Media digital platforms on Thursday, Jan. 15, 2015
- The Top 5 ads will also be featured in CTV’s SUPER BOWL SUNDAY PREGAME SHOW on Sunday, Feb. 1, 2015
- The winning ad will be announced during SUPER BOWL XLIX and showcased nationwide in a 30-second commercial spot on CTV
About the SUPER BOWL Canadian Ad Challenge
The SUPER BOWL Canadian Ad Challenge is a creative advertising competition designed to celebrate and elevate Canadian SUPER BOWL advertising. With the goal of rallying the Canadian industry to create ads that truly compete with U.S. commercials, the competition seeks to help migrate anticipation and reaction for SUPER BOWL advertising to Canadian creative.
The SUPER BOWL Canadian Ad Challenge is an independent competition from CTV and the Canadian Marketing Association. The National Football League, NFL Canada, and their affiliates are not sponsoring or affiliated with this competition in any way.
NFL on Bell Media
Each year, the SUPER BOWL on CTV delivers one of the largest audiences on Canadian television. In February 2014, more than half of the country watched some or all of SUPER BOWL XLVIII on CTV and RDS – making it the most-watched television program of the past two years with a combined television audience of 8 million viewers. Annually, the SUPER BOWL ranks as the single hottest property for Canadian advertisers.
Last year Bell Media and NFL announced a multi-year extension of its broadcast partnership that brings the 4 p.m. Sunday package to CTV and TSN for the first time, allowing for a full day of Sunday NFL programming on Bell Media channels in addition to the existing agreement for prime-time games on TSN.
SOCIAL MEDIA LINKS
CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio, digital, and Out-of-Home. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at CTV.ca.
Source: Numeris (BBM Canada)
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