THE COORS LIGHT GAMES Champion is Crowned Tonight at 10:30 p.m. ET on TSN

— September 1st, 2016

– Second-annual THE COORS LIGHT GAMES showcases amateur athletes from across the country competing in epic backyard activities –
– RDS to broadcast LES JEUX COORS LIGHT on Saturday, Sept. 3 at 7 p.m. ET –

TORONTO (Sept. 1, 2016) – While 138 amateur teams are set to compete, only one will emerge as champion of the second-annual COORS LIGHT GAMES (#BraveTheGames). Hosted by TSN’s Cabral ‘Cabbie’ Richards and Tessa Bonhomme, and featuring play-by-play commentary from Luke Wileman and analysis from Jason deVos, the epic backyard games competition airs tonight at 10:30 p.m. ET on TSN following CFL ON TSN: Ottawa Redblacks vs. Montreal Alouettes The best of THE COORS LIGHT GAMES will also be showcased in French, with LES JEUX COORS LIGHT airing Saturday, Sept. 3 at 7 p.m. ET on RDS.

WATCH: http://www.tsn.ca/video/the-coors-light-games~941332

Featuring the country’s finest amateur athletes, THE COORS LIGHT GAMES transform classic backyard games into larger-than-life competitions with activities such as Water Luge, Bubble Soccer, and Frisbee Golf. Canada’s best amateur athletes qualified for THE COORS LIGHT GAMES by winning a gold can at one of the Regional Qualifier events, participating in challenges on the Coors Light Canada social channels throughout the summer using #bravethegames, or by finding a gold can in specially-marked cases of Coors Light. Athletes who qualified received an all-expense paid trip to THE COORS LIGHT GAMES for themselves and three friends. The weekend featured live music performances, nightly events, and a day’s worth of epic competitions. More information can be found at CoorsLight.ca/games or follow Coors Light on:
  • Facebook: Facebook.com/CoorsLightCanada
  • YouTube: Coors Light Canada
  • Instagram: CoorsLightCanada
  • Twitter: @CoorsLightCA
Agency Credits:
  • Creative: Rethink
  • Media Strategists/Buyers: MEC
  • Public Relations: Citizen Relations
  • Variable Print Cans: Crown Beverage Packaging
 

About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K., and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard’s, and Molson Canadian 67.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.

About TSN
TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.caTSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Euro 2016, MLB, Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

For More Information:
Coors Light:
Warren McDougald, (w) 416-306-6624, warren.mcdougald@citizenrelations.comwarren.mcdougald@citizenrelations.com

TSN:
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca
Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, rob.duffy@bellmedia.ca
Twitter: @TSN_PR

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Rob Duffy

Manager, News & Sports