The CP24 CHUM CHRISTMAS WISH Kicks Off Today, Delivering Christmas to Kids and Families Across the GTA

— November 20, 2017

– Donors can contribute by dropping off new, unwrapped toys or making financial donations at multiple RBC branches across the GTA, Bell Media Studios’ Toronto headquarters, the CP24 CHUM CHRISTMAS WISH warehouse, or for financial donations online at TheWish.ca –

TORONTO (November 20, 2017) – With the lead-up to Christmas now in full swing, CP24 and 104.5 CHUM FM proudly announce the launch of the 51st annual CP24 CHUM CHRISTMAS WISH campaign, beginning today with a generous donation of $25,000 from the RBC Foundation. Running now through Saturday, Dec. 23, viewers and listeners can contribute by dropping off a new, unwrapped toy or making a financial donation at:
  • multiple RBC branches across the GTA
  • in the lobby of Bell Media Studios (299 Queen Street W., Toronto), the headquarters of CP24 and 104.5 CHUM FM
  • at the CP24 CHUM CHRISTMAS WISH Warehouse (1366 Blundell Road, Mississauga)
Financial donations can also be made online at TheWish.ca, or by texting WISH to 30333 to make a $10 donation, with all funds distributed among participating registered agencies. Donations are channeled toward providing a “holiday experience”, such as dinner gatherings and celebrations to children and families in need. All financial donations of $20 or more are eligible for an income tax receipt. “The CP24 CHUM CHRISTMAS WISH is a remarkable annual tradition that we are deeply honoured to uphold,” said Dave Daigle, Vice-President of Radio and Local TV, Bell Media. “This great cause is made possible by the kindness and generosity of Torontonians coming together to support their communities and make Christmas memorable for families in need.” “Each and every year, Torontonians brighten the holiday season by bringing Christmas cheer to kids and families across the GTA,” said Joanne MacDonald, Vice-President, CTV News and General Manager, CP24. “We’re proud to team up with viewers and listeners, as well as our great sponsors, who generously support the CP24 CHUM CHRISTMAS WISH. Their collective contributions demonstrate the true spirit of the season.” To kick off this year’s CP24 CHUM CHRISTMAS WISH, CP24’s LIVE AT NOON with Stephen LeDrew will feature a special interview today from the RBC On My Way location in Toronto’s PATH, where RBC will accept toy and financial donations, in addition to a corporate donation on behalf of the RBC Foundation. One of the largest distributors of toys to children in need in the Greater Toronto Area, the CP24 CHUM CHRISTMAS WISH provides financial assistance to hundreds of charitable organizations, social services agencies, churches, and community centres. In 2016, with help from Royal Bank of Canada in conjunction with Toronto Social Services, the CP24 CHUM CHRISTMAS WISH provided support to hundreds of thousands of individuals with toys and financial assistance. The success of the CP24 CHUM CHRISTMAS WISH is made possible by valued partners who have been helping to put smiles on the faces of children and families for more than 50 years, with a special shout out to LoyaltyOne, owner and operator of the AIR MILES Reward Program. LoyaltyOne’s participation has made a major financial impact on CP24 CHUM CHRISTMAS WISH, through donations of more than $1.8 million and thousands of toys over the years to the program, which they continue to support this year. The CP24 CHUM CHRISTMAS WISH acknowledges the generosity of community partners RBC Foundation, LoyaltyOne, the Honda Canada Foundation, and Budget Car and Truck Rental.

About CP24

CP24 is Toronto’s source for breaking news. Available on multiple platforms including television, web, mobile, and via its Twitter handle @CP24, CP24 is the GTA’s #1 destination for news, weather, and traffic. CP24 also delivers information on the move with CP24 GO and the CP24 traffic app. CP24 has been honoured numerous times by the RTDNA – the association of electronic journalists – including, most recently, with the Gordon Sinclair Award for Live Special Events in 2017, the Ron Laidlaw Award for Continuing Coverage in 2016, and the Charlie Edwards Award for Digital Media Spot News in 2015. CP24 is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

About Bell Media Radio

Bell Media Radio is Canada’s top-ranked radio broadcaster, with 105 licensed radio stations in 54 markets across Canada, including Virgin Radio, Canada’s #1 ranked contemporary hit radio network, along with top brands TSN, ÉNERGIE, CHUM FM, Rouge fm, and QMFM. Bell Media Radio stations are all part of iHeartRadio Canada, the company’s best-in-class customizable digital listening experience and live events brand. Recognizing the diversity of each market it serves, Bell Media Radio has a strong reputation for providing exemplary service to these communities and is a leader in innovative programming. In addition to music, news, weather, and sports, listeners also tune in for information on local politics, events, entertainment, and other community issues. Across Canada, Bell Media Radio is the largest radio provider and is ranked first in people reached and hours tuned.

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