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TORONTO (October28, 2014) –Viewers across the GTA overwhelmingly chose CTV News last night, making CP24’sYOUR VOTE2014 and CTVNews Toronto’s ELECTION2014specials the Top 2 destinations for municipal election coverage, preliminaryovernight data from Numeris (BBM Canada) reveals. Kickingoff at 7 p.m., CP24’scomprehensive YOUR VOTE 2014electionnight coverageattracted astaggering average audience of 416,800 viewers from 8-10 p.m., winning the timeperiod in Toronto among total viewers and all key demos. In all, 1.9 millionviewers tuned in to CP24 at some point throughout the 7-11:30 p.m. broadcast,making it CP24`s most-watched day so far in 2014, and the third most-watched dayin channel history.
“Viewersknow they can rely on us to provide the most thorough, in-depth, andup-to-the-minute news coverage possible, and last night’s election coverage wasno exception,” said Wendy Freeman, President, CTV News. “The CP24 and CTV Newsteams in Toronto have covered every angle of this election campaign since thebeginning, keeping citizens in the know with journalistic excellence andtrustworthy storytelling. We are proud that viewers consistently choose CTV Newsfor the most important coverage of stories that affect everyone across the city,and beyond.”
Secondonly to CP24 last night in election coverage was the CTV Toronto News special,ELECTION 2014. Led by Ken Shaw and MichelleDubé, CTV News Toronto’s robust live coverage drew 330,100 viewers in Torontofor the hour-long special at 8 p.m., 63% more than its next closest competitor(CBC, 202,400), and more than all election coverage across City (100,725*) andGlobal (89,800) combined. The audience peaked at 8:23 p.m. with 437,800 viewers,just before CTV News Toronto was first to declare John Tory as Toronto’s MayorElect at 8:24 p.m. With more than 1.7 million unique viewers in Ontario tuningin to some part of its coverage last night, CTV News Toronto’s ELECTION 2014was also the first to call the mayors’ races in hotly contested regions acrossthe GTA including Mississauga and Brampton.
Online, Toronto.CTVNews.ca was the destination for non-stop companion coverage toCanadians, with pages viewsshowing an increase of 135%, and video starts up 181%. CP24.comgarneredan increase in page views of 111%, with a 146% in video starts. And once the polls closed at 8 p.m., Newstalk1010.com registered astaggering 950% increase in page views (week-over-week average), along withspike in unique visitors – almost seven times its usualtraffic.*
With acommitment to delivering the most important stories on the issues that affectvoters, CTV News properties lead in coverage of municipal elections acrossOntario in the weeks and months leading up to election day. Last week, CTV NewsToronto’s DEBATE 2014featuringToronto’s Top three mayoral candidates reached a combined total of 1.5 millionviewers across Canada.
Numeris (BBM Canada) – City’sElection coverageincludes all airings of City Vote 2014: 5PM – 8PM, 8:30PM – 9PM, 10PM -12AM.
*Omniture,Marketron Digital Suite
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CTVNews is Canada’s most-watched news organization both locally andnationally, and has anetwork of national, international, and local news operations. CTV News operations includeCTV NEWS CHANNEL, BNN – Business News Network, CP24, and informationprogramming, including CTV NATIONAL NEWS WITH LISA LAFLAMME, CTV NATIONAL NEWSWITH SANDIE RINALDO, CANADA AM, W5, POWER PLAY, and QUESTION PERIOD. Flagship news sites include CTVNEWS.ca, as well asCP24.com and BNN.ca, and are complemented by the all-new CTV News GO and CP24GOapps, which provide a direct connection to Canada’s most trusted news anytimeand anywhere. With a perspective that is distinctlyCanadian, CTV News brings Canadians the international and domestic news storiesof the day and is the #1 news organization in Canada.
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