Tim Hortons Returns as Title Sponsor for a New Season of TIM HORTONS® THAT’S HOCKEY on TSN, Beginning Tonight

— October 11, 2016

– Tim Hortons signs on as the Title Sponsor of Canada’s most-watched daily hockey news and information show for a third consecutive year –
– TIM HORTONS THAT’S HOCKEY gets underway with a Season Preview Special tonight (Tuesday, Oct. 11) in its regular timeslot of weekdays at 7 p.m. ET on TSN –
– Host Gino Reda anchors TIM HORTONS THAT’S HOCKEY, featuring TSN’s all-star roster of Hockey Insiders and analysts including Bob McKenzie, Darren Dreger, Pierre LeBrun, Craig Button, Jeff O’Neill, Jamie McLennan, Dave Poulin, and more –

TORONTO (October 11, 2016) – TSN today announced Tim Hortons as the returning Title Sponsor for Canada’s most-watched daily hockey news and information show, THAT’S HOCKEY. Headlined by host Gino Reda and featuring TSN’s all-star roster of Hockey Insiders and analysts, TIM HORTONS THAT’S HOCKEY gets started with a season preview special tonight (Tuesday, Oct. 11) in its regular timeslot of weekdays at 7 p.m. ET on TSN. All season long, TSN subscribers can access live streaming and on-demand viewing of TIM HORTONS THAT’S HOCKEY through TSN.ca and the TSN GO app. “Hockey is at the core of the Tim Hortons brand, making this partnership with TSN a natural fit,” said Sami Siddiqui, President, Tim Hortons Canada. “We are proud of the role we play in supporting hockey across Canada and are excited to be able to help bring the game’s most memorable moments to screens across the country.” “We’re proud to welcome back Tim Hortons for another season of TIM HORTONS THAT’S HOCKEY on TSN,” said Stewart Johnston, President, TSN. “Tim Hortons is part of the daily Canadian experience and is deeply engrained in hockey culture. As Canada’s Sports Leader we are proud to offer viewers the top hockey news and analysis in the country, making this a very natural partnership that we’re thrilled to continue.” Along with being a Title Sponsor, the Tim Hortons brand will continue to be integrated into the show. Highlights include:
  • Timbit Tidbits, a daily feature looking at notable stats and facts from the hockey world
  • Weekly sponsorship of Post2Post, Jamie McLennan’s breakdown of the highs and lows of goalie performances from around the league
  • Tim Hortons mug placement on the TIM HORTONS THAT’S HOCKEY desk
  • Sponsored digital and social executions
TIM HORTONS THAT’S HOCKEY Trivia on Tims TV In addition to  integrating the Tim Hortons’ brand across broadcast, digital, and social platforms, there is also an in-store element. Returning for another year, TIM HORTONS THAT’S HOCKEY-branded trivia segments will be displayed on Tims TVs in Tim Hortons locations across Canada. TIM HORTONS THAT’S HOCKEY on TSN Host Gino Reda leads TIM HORTONS THAT’S HOCKEY’s industry-leading panel of Hockey Insiders, analysts, and reporters, providing comprehensive breaking news and analysis of the day’s events, along with live interviews with players, coaches, GMs, and the league’s most outspoken personalities. TIM HORTONS THAT’S HOCKEY features regular reports from TSN Hockey Insiders Bob McKenzie, Darren Dreger, and Pierre LeBrun, along with contributions from TSN’s all-star team of hockey experts and analysts, including Jamie McLennan, Craig Button, Jeff O’Neill, and Dave Poulin. Hockey on TSN TSN is home to the Toronto Maple Leafs, Ottawa Senators, and Winnipeg Jets as part of its package of 130+ regional NHL games. TSN delivers a package of 26 Leafs games available in the Leafs’ designated broadcast region on TSN4, 50+ Senators games in the Senators’ designated broadcast region games on TSN5, and 50+ Jets games in the Jets’ designated broadcast region on TSN3. Champions Live Here as TSN is the exclusive broadcaster of Hockey Canada, delivering marquee international events such as the IIHF WORLD CHAMPIONSHIP, IIHF WOMEN’S WORLD CHAMPIONSHIP, IIHF WORLD JUNIOR CHAMPIONSHIP, IIHF ICE HOCKEY U18 WORLD CHAMPIONSHIP, IIHF ICE HOCKEY U18 WOMEN’S WORLD CHAMPIONSHIP, and WORLD UNDER-17 HOCKEY CHALLENGE, as well as domestic events including the WORLD JUNIOR A CHALLENGE, TELUS CUP, ESSO CUP, RBC CUP, ALLAN CUP, and the Order of Hockey in Canada. TSN’s slate of live hockey programming also features exclusive coverage of the SPENGLER CUP, as well as NCAA Division I coverage including the FROZEN FOUR.

About TSN
TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.caTSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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