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TORONTO (September 5, 2014) – With the NFL season kicking off, CTV confirmed today that a group of top brands have signed on as key sponsors of the network’s newly expanded NFL coverage beginning this year. Major sponsors of Bell Media’s broadcast coverage of the NFL include Labatt, Ford, GMC, Nissan Canada Inc., and National Car Rental.
These brands will appear across CTV and TSN’s extensive NFL package, a slate of games that includes Sunday afternoon action at both 1 p.m. and 4 p.m. ET, SUNDAY NIGHT FOOTBALL, MONDAY NIGHT FOOTBALL, the complete NFL playoffs, and the most-watched broadcast of the year, the SUPER BOWL.
“The NFL is both a prime destination for sports fans every week and a premier property for advertisers across the country. We’re thrilled to have this slate of iconic brands on board for our expanded coverage of the league, including the SUPER BOWL,” said Perry MacDonald, Vice-President, CTV Sales - Bell Media. “With games available across CTV, TSN, TSN Radio, and digital platforms, we are excited to deliver even more NFL action than ever before.”
SUPER BOWL Canadian Ad Challenge
Last month, CTV launched the SUPER BOWL Canadian Ad Challenge, a creative advertising competition designed to celebrate and elevate Canadian SUPER BOWL advertising. With the goal of rallying the Canadian industry to create ads that truly compete with U.S. commercials, the competition seeks to help migrate anticipation and reaction for SUPER BOWL advertising to Canadian creative.
The SUPER BOWL Canadian Ad Challenge awards the winner with the biggest prize on Canadian television: coveted advertising time during the most-watched broadcast of the year, the SUPER BOWL on CTV. Submissions will be accepted through December 1 via bellmedia.ca/thechallenge.
The SUPER BOWL Canadian Ad Challenge is an independent competition from CTV and the Canadian Marketing Association. The National Football League, NFL Canada, and their affiliates are not sponsoring or affiliated with this competition in any way.
NFL on Bell Media
Each year, the SUPER BOWL on CTV delivers one of the largest audiences on Canadian television. In February 2014, more than half of the country watched some or all of SUPER BOWL XLVIII on CTV and RDS – making it the most-watched television program of the past two years with a combined television audience of 8 million viewers. Annually, the SUPER BOWL ranks as the single hottest property for Canadian advertisers.
Last year Bell Media and NFL announced a multi-year extension of its broadcast partnership that brings the 4 p.m. Sunday package to CTV and TSN for the first time, allowing for a full day of Sunday NFL programming on Bell Media channels in addition to the existing agreement for prime-time games on TSN.
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CTV is Canada's #1 private broadcaster. Featuring a wide range of quality news, sports, information, and entertainment programming, CTV has been Canada’s most-watched television network for the past 13 years in a row. CTV is a division of Bell Media, Canada’s premier multimedia company with leading assets in television, radio and digital. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about CTV can be found on the network’s website at ctv.ca.
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, FIFA Women’s World Cup Canada 2015, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
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