Toy Mountain Campaign Update: Donations Needed Now More Than Ever

— December 11, 2012

To tweet this release:


Toronto (December 11, 2012) – Withjust two weeks to go before Christmas, the pressure is on for CTV Toronto’s 17thAnnual Toy Mountain campaign, benefiting The Salvation Army, to make up for ashortage in collection, following last month’s newsthat the charity fell victim to significant theft. Tom Brown and his team ofelves continue on their mission with increased fervour, in hopes of making theholidays brighter for families in need, and matching or surpassing collectionsfrom previous years for this worthy cause.


“While we’re thrilled that some of the stolen toys have been found andreturned, it’s unfortunate that fewer than 4,000 of the 100,000 have beenrecovered,” said Paul Rogers, Senior Vice-President, CTV Toronto. “Toy Mountainneeds Torontonians to rally and continue making generous donations.”


To date, the 2012 campaign is just over half-way to its ultimate goal ofcollecting 150,000 toys for children across the GTA. People who would likedonate a gift can still do so until Dec. 24. The campaign’s dedicated website list of drop-off locations as well as a mechanism to donate online andreceive a tax receipt from The Salvation Army.


Toy Mountain and CTV Toronto would like to thankToronto Area Ford Dealers, McDonald’s Restaurants, Marshalls, Best Buy,participating GTA shopping centres, Longo’s, and Uncle Neil and Friends fortheir generous support of the 17th Annual Toy Mountain campaign.


About theSalvation Army
The Salvation Army is an international faith-basedorganization that began its work in Canada in 1882 and has grown to become thelargest non-governmental direct provider of social services in the country. TheSalvation Army gives hope and support to vulnerable people today and every dayin 400 communities across Canada and more than 120 countries around the world.The Salvation Army offers practical assistance for children and families, oftentending to the basic necessities of life, providing shelter for homeless peopleand rehabilitation for people who have lost control of their lives to anaddiction. When you give to The Salvation Army, you are investing in the futureof marginalized and overlooked people in your community.

About CTV Toronto
CTV Toronto is CTV’s flagship station and winner of the 2010Edward R. Murrow Award for Overall Excellence by the Radio-Television DigitalNews Association. CTV Toronto’s local supper hour news program CTV NEWS AT SIXjoins CTV NEWS AT NOON and CTV NEWS AT 11:30 as the #1 choice for news in theGreater Toronto Area. CTV Toronto is a division of Bell Media, Canada’s premiermultimedia company with leading assets in television, radio and digital. BellMedia is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communicationscompany. More information about CTV Toronto can be found on the network’swebsite at


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For more information, please contact:
Patricia Garcia, Bell Media,416.384.2645 or
Renee Dupuis, Bell Media,416.384.3154 or
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