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TORONTO (March 12, 2012) – Last night, a record 453,000 Canadians paid homage to acting great Larry Hagman as his notorious DALLAS character, J.R. Ewing, was laid to rest. The special episode, “J.R.’s Masterpiece”, was the most-watched episode of the season, and made DALLAS the #1 specialty program on Monday. The episode also made Bravo the #1 non-sports specialty channel in the country in the 9 p.m. ET timeslot with total viewers and the key A18-49 and A25-54 demos. Peaking at 527,000 viewers, the episode reached a total of 723,000 Canadians.
** Media Note ** – Download photos at www.bellmediapr.ca/bravo
On the next episode of DALLAS (Monday, March 18 at 9 p.m. ET on Bravo), work is done on J.R.'s (Larry Hagman) masterpiece as the late oil baron's will impacts the family legacy. Elsewhere, Pamela (Julie Gonzalo) shows her allegiance to John Ross (Josh Henderson) and Christopher's (Jesse Metcalfe) machinations test his relationship with Elena (Jordana Brewster). Encore broadcasts of DALLASair Saturdays at 11 a.m. ET on Bravo (visit bravo.ca to confirm local broadcast times). Episodes are also available on demand on bravo.ca.
Bravo delivers compelling stories through clever and immersive programming to viewers across Canada. From high-profile dramas to blockbuster feature films, Bravo is home to award-winning entertainment including the Gemini and Emmy®-winning hit drama, THE BORGIAS. Bravo is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. More information about Bravo is available at www.bravo.ca.
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Laura Catania, Entertainment Specialties, Bell Media, 416.384.3173 or
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