TSN and Kraft Heinz Project Play Deliver a Live Edition of SPORTSCENTRE from Belleville, Ont., June 15

— June 12, 2019

– Special on-site edition of SPORTSCENTRE hosted by Darren Dutchyshen and Jennifer Hedger from Kraft Heinz Project Play 2018 winner Belleville –

TORONTO (June 12, 2019) – In partnership with Kraft Heinz Project Play, TSN today announced a live, on-location edition of its flagship sports news program SPORTSCENTRE. Hosted by Darren Dutchyshen and Jennifer Hedger, the broadcast airs Saturday, June 15 at 5 p.m. ET on TSN, live from the winning community of the 2018 Kraft Heinz Project Play, Belleville, Ont.

Kraft Heinz Project Play helps build better places to play by annually awarding a Canadian community with funding to improve a local recreational facility. On October 28, 2018, after a nation-wide vote, Belleville was awarded the grand prize of $250,000 to construct an accessible baseball field in their community. Known as the Field of Ability, this project represents Belleville’s commitment to positive inclusivity and equal opportunities in sport and promotes physical activity for children and adults in the community who require mobility devices.

“We are incredibly excited to connect and celebrate with the local community as we bring this very special edition of SPORTSCENTRE to Belleville,” said Stewart Johnston, President, Media Sales and Marketing, Bell Media and President, TSN. “Our partnership with Kraft Heinz & Kraft Heinz Project Play allows us to encourage active living and build sport in Canadian communities, and we are proud to incorporate SPORTSCENTRE into this mission.”

The live SPORTSCENTRE broadcast is preceded by a community barbeque at West Zwick’s Island Park in Belleville, beginning at 3 p.m. ET. In addition to a variety of family friendly activities, the barbeque will include a live TSN viewing party, as the Canadian Women’s National Team takes on New Zealand in the FIFA WOMEN’S WORLD CUP FRANCE 2019™ live on TSN.

“Throughout the entire Kraft Heinz Project Play 2018 program, Belleville really came together in an effort to see the Field of Ability become a reality,” said Linda Ferrandini, Senior Brand Manager, Kraft Heinz. “We’re thrilled we get to celebrate alongside the community and honour this exciting accomplishment.”

Beginning Monday, Aug. 5, Canadians can share their community stories and rally behind the places, spaces and projects that keep them playing for 2019 Kraft Heinz Project Play. One grand prize-winning community will receive $250,000 towards their proposed community project, and the three second prize-winners will each receive $25,000. For more information, please visit kraftheinzprojectplay.com.

Canadians can show their support for Kraft Heinz Project Play on Facebook and Twitter using #PROJECTPLAY.

About Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™,  Canada Soccer, CONCACAF Gold Cup, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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