TSN and Visa Announce Multi-Platform Partnership for FIFA WOMEN’S WORLD CUP FRANCE 2019™

— June 7, 2019

– Fans can look forward to exclusive co-branded content, and digital and social media coverage throughout the tournament –

TORONTO (June 7, 2019) – TSN, the home of the FIFA WOMEN’S WORLD CUP FRANCE 2019™, today announced an extensive, multi-platform partnership with Visa for the network’s complete coverage of the tournament, beginning today (Friday, June 7) at 2 p.m. ET on TSN when host France takes on Korea Republic. The partnership includes the production of custom content airing throughout the tournament, as well as digital and social media executions featuring Canadian Women’s National Team captain and Team Visa athlete Christine Sinclair.  

“Visa’s long-time partnership with the FIFA Women's World Cup™ is about elevating the women’s game,” said Brenda Woods, Vice President of Marketing, Visa Canada. “We’re thrilled to partner with one of Canada’s leading sports broadcasters to deliver memorable and inspiring content showcasing our commitment to female athletes. We encourage everyone to watch, follow and support Christine and Canada as they compete this summer.”

“The FIFA WOMEN’S WORLD CUP FRANCE 2019™ is an incredible opportunity to celebrate soccer with Canadians, and we know viewers will love the content we have produced in partnership with Visa,” said Alyson Walker, Vice-President, Brand Partnerships & Client Strategy, Bell Media. “We look forward to cheering on the Canadian Women’s National Team along with Canada’s passionate soccer fans, and sharing this epic sports journey with Visa.”

TSN and Visa have created custom, co-branded vignettes featuring Christine Sinclair and TSN’s Kate Beirness. Airing during pre-game and half-time shows of Canada games on CTV and TSN, as well as in TSN’s SPORTSCENTRE throughout the FIFA WOMEN’S WORLD CUP FRANCE 2019™, the 60-second vignettes explore significant moments that have shaped Sinclair’s career and led to her on-field success.

The partnership also includes digital and social media executions throughout the FIFA WOMEN’S WORLD CUP FRANCE 2019™, including an interview with Sinclair on TSN’s DIGITAL SPORTSCENTRE, available exclusively on the network’s official Instagram story, featuring host Marissa Roberto.

Bell Media’s industry-leading platforms provide complete coverage of the FIFA WOMEN’S WORLD CUP FRANCE 2019™ from the opening kickoff through to the final on July 7. This includes English-language coverage on CTV and across TSN’s five feeds, in addition to live coverage on TSN Radio, TSN.ca, and the TSN app. French-language coverage is available on RDS.

About Visa Inc. 
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visavisa.com/blog and @VisaNews

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, Canada Soccer, CONCACAF Gold Cup, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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