TSN Announces Exclusive Partnership with Advil on the TSN GameTracker, Available Now at TSN.ca/GameTracker

— March 19, 2013


 The TSN GameTracker is sponsored exclusively by Advil and is available at TSN.ca/GameTracker

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TORONTO (March 19, 2013) – TSN today announced a brand-new partnership with Advil to take NHL fans inside the game like never before with the TSN GameTracker. The network’s newest digital platform is available
at TSN.ca/GameTracker, delivering the ultimate companion viewing experience for every NHL game.

Sponsored exclusively by Advil, the TSN GameTracker offers second-screen, real-time access to in-depth stats and detailed game and player analytics for every NHL match-up, including goals, shots, hits, and time on ice. The TSN GameTracker also has an interactive display that plots each stat on a virtual ice surface – where and when it happens.

“We’re proud to be partnering with Advil on the TSN GameTracker , which gives fans an all-encompassing companion viewing option whenever they’re watching any NHL game,” said Mark Silver, Head of Digital, TSN. “The TSN GameTracker is another example of our commitment to developing interactive features that enhance the viewing experience for fans and connect them to our live event programming, while also providing our fans with the real-time sports news and scores that they want – and need.”

With the TSN GameTracker, fans get immediate access to:
• An animated rink graphic that pinpoints every shot, goal, hit, penalty, and block in the game
• A snapshot of penalty minutes, power players, time on ice, faceoff wins, giveaways, takeaways, and saves
• Concise play-by-play timeline
• Sortable boxscores
• An in-game tab featuring:
o Top players by goals, assists, shots, hits, ice-time and penalty minutes
o Player ranking engine
o Real-time display of players on the ice
• Live chats during NHL on TSN’s WEDNESDAY NIGHT HOCKEY
• Trending tweets through an interactive Twitter feed

Additional features will be added in the coming weeks based on fan feedback.

The TSN GameTracker will be featured on THAT’S HOCKEY 2NITE through to the end of the NHL season, as host Steve Kouleas and TSN’s team of hockey experts give fans a comprehensive analysis of the day’s NHL games.

The TSN GameTracker was developed by TSN in partnership with OneTwoSee, a leader in the creation, deployment and management of new social TV solutions. Advil’s exclusive partnership with TSN for the TSN GameTracker was developed in partnership with MEC Global – Advil’s media agency of record.

About TSN
TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

- TSN -

For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca

Twitter: @TSN_PR

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