TSN Attracts Big Audience for Jermain Defoe’s Debut During Toronto FC’s Season Opener

— March 17, 2014

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TORONTO (March 17, 2014) – Overnight data from BBM Canada confirms that Jermain Defoe and a reinvigorated Toronto FC are a bloody big deal.  TSN attracted an average audience of nearly 300,000 viewers this past Saturday (March 14), as Defoe scored two goals to lead TFC’s 2-1 victory over Seattle Sounders FC during the team’s season opener – marking a 15% increase compared to the team’s season opener last year.

Saturday’s game ranks as TSN’s third most-watched MLS game ever and the team’s most-watched game since 2011.

Overall, more than 1.5 million unique viewers tuned in to MLS ON TSN to watch some or all of the network’s exclusive coverage of TFC’s season opener, which also featured the debut of American international Michael Bradley, Brazilian Júlio César, and returning hometown star Dwayne De Rosario.

Live MLS coverage continues this weekend, with games featuring TFC and Vancouver Whitecaps FC.  Vancouver Whitecaps FC takes on New England this Saturday (March 22) at 2 p.m. ET/11 a.m. PT on CTV BC, while TFC heads to BMO Field in Toronto for its home opener vs. D.C. United at 4 p.m. ET on TSN. Live game coverage is also available on TEAM 1040 in Vancouver and TSN Radio 1050 in Toronto.

Fans can also watch the game on the newly launched TSN GO (currently available to Bell TV and Rogers customers), which gives TSN subscribers the freedom to live stream the network’s programming from their smartphones, tablets, and computers at no additional charge.

Soccer on Bell Media
Along with TSN and RDS being the official broadcasters of MLS in Canada, Bell Media’s CTV, TSN, and RDS are home to EURO 2016 and the FIFA World Cup, beginning with the highly-anticipated FIFA Women’s World Cup 2015 in Canada and including the 2018 FIFA World Cup Russia™ and 2022 FIFA World Cup Qatar™. TSN also holds a multi-year broadcast agreement with BARCLAYS PREMIER LEAGUE that gives TSN the Canadian media rights to half of all games through to the 2015-2016 season.

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TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN GO, and TSN Radio. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 

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For More Information:
Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca
Rob Duffy, (w) 416.384.5717, (c) 416.802.3319, rob.duffy@bellmedia.ca

 

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