TSN Remains Canada’s Choice on NHL Trade Deadline Day, as 1.8 Million Viewers Tune in to TRADECENTRE

— February 27, 2018

– TSN saw an average audience nearly double that of its closest competitor, and more than double the audience in the key A25-54 demo –
– TSN Digital and social media platforms amass a single-day total of 1.3 million video views –

TORONTO (Feb. 27, 2018) – With ketchup memories and a music video from host James Duthie, hockey lives on TSN as the network’s live 10-hour live TRADECENTRE (#TradeCentre) broadcast was once again Canada’s top-choice for NHL Trade Deadline Day coverage, delivering trusted hockey analysis, some truly memorable moments, and, of course, trades. Preliminary Numeris data confirms that head-to-head from 8 a.m. – 5 p.m. ET, TSN more than doubled the audience of its closest competitor in the key A25-54 demo, and nearly doubled the audience among total viewers. Throughout TSN’s 10-hour broadcast from 8 a.m. – 6 p.m., TRADECENTRE delivered an average audience of 159,000 viewers, and grew its younger audience aged 18-34 by 24% versus 2017. Overall, 1.8 million viewers tuned in for some, or all, of the live broadcast. TSN also led the conversation across the network’s digital and social platforms:
  • TSN’s official Instagram account garnered 6.5 million TRADECENTRE-related impressions
  • TSN’s digital and social media platforms reached 1.3 million video views throughout the day
  • The network’s official Instagram story accumulated 570,398 impressions
  • TSN.ca saw an 11% increase in desktop page views over 2017
  • Trade Tracker was the most-viewed page on TSN.ca, close to doubling the page views of 2017
  • The TSN-branded #TradeCentre remained among the top trends in Canada throughout the day
TRADECENTRE featured the reveal of the 2018 Chevrolet Good Deeds Cup winning team, The Huskies from The Pas, MB, as part of a GM sponsorship, as well as a special lunch delivery from sponsor Harvey’s complete with burgers, fries, onion rings, and classic shakes. TSN was the first broadcaster to deliver comprehensive, full-day coverage of NHL Trade Deadline Day, beginning in 2000, and is consistently chosen by Canadians as their #1 choice for hockey news and analysis.

Source: Numeris and Omniture

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Champions League and UEFA Europa League, Premier League, Soccer Canada, CONCACAF Gold Cup and Champions League, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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