TSN Rolls Out Super New Creative for TRADECENTRE ’15 During SUPER BOWL XLIX

— January 30, 2015

– TSN collaborates with award-winning cartoonist/animator J.J. Sedelmaier for its new TRADECENTRE promotional campaign, which morphs TSN Hockey Insiders and analysts into superheroes –

TORONTO (January 30, 2015) – Canada’s favourite hockey broadcasters have morphed into superheroes. Errrr…sorta. TSN’s team of Hockey Insiders and analysts have been transformed by award-winning cartoonist/animator J.J. Sedelmaier in a new TRADECENTRE ’15 (#TradeCentre) campaign that makes its television debut in Sunday’s CTV broadcast of SUPER BOWL XLIX. The 30-second spot kicks off the countdown to one of the most anticipated days on the hockey calendar: NHL Trade Deadline Day on Monday, March 2 (TSN’s 10 hours of live coverage begins at 8 a.m. ET). TradeCentreHeads CLICK HERE TO WATCH THE TRADECENTRE’15 TEASER NOW. FULL 30-SECOND SPOT DEBUTS DURING THE SUPER BOWL ON CTV Sedelmaier, a renowned artist, has an extensive body of animation work that includes the first season of MTV’s Beavis & Butt-Head and the Saturday TV Funhouse cartoon block including the infamous The Ambiguously Gay Duo for NBC’s Saturday Night Live, which was co-created with Robert Smigel. The new TRADECENTRE creative reflects Sedelmaier’s trademark style and was heavily influenced by Saturday morning cartoons from the 1970s, particularly Super Friends.  "I loved elevating this humble broadcast talent team into the immortals that we all know they really are!" said Sedelmaier.  “We set out to do something totally different this year to make our TRADECENTRE creative stand out,” said Kieron Mullarkey, Creative Director, TSN. “The TRADECENTRE team is the best in the business and has some really big personalities – what better way to showcase their characters than through a superhero animation by a super-cool cartoonist? We love the outcome and think it’ll stick out.”  TRADECENTRE is an original Canadian production. TSN was the first broadcaster to deliver full-day coverage of the NHL Trade Deadline, and has since turned the day into an unofficial, nationwide hockey holiday. Along with debuting new TRADECENTRE creative during SUPER BOWL XLIX, TSN also rolls out a slate of new promotional spots that highlight major upcoming events in the sports world, including:
  • DAYTONA 500
All original promotions airing during SUPER BOWL XLIX were created in-house by the award-winning Bell Media Agency. Each year, the SUPER BOWL on CTV delivers one of the largest audiences on Canadian television. Last year, more than half of the country watched some or all of SUPER BOWL XLVIII on CTV and RDS – making it the most-watched television program of the past two years with a combined average audience of 7.9 million viewers.

TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.ca, TSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, FIFA Women’s World Cup 2015 Canada, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

– TSN –


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