TSN Scores Record Audience for 101st GREY CUP Eastern Final

— November 18, 2013

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TORONTO (November 18, 2013) – Yesterday’s CFL Divisional Finals on TSN delivered big audiences, including a record audience for the Eastern Final on English television.* Overall, 7.3 million Canadians watched some part of the 2013 CFL Divisional Finals on TSN.

A full breakdown of overnight audience data from BBM Canada is outlined below:  

Eastern Final

The Eastern Final featuring Hamilton @ Toronto attracted an average audience of 1.7 million viewers on TSN – making it the most-watched Eastern Final ever on English television. Audiences for the all-Ontario matchup were up 21% compared to last year’s average audience of 1.4 million viewers on TSN.

Audience levels peaked at 3.1 million viewers on TSN late in the game as the Tiger-Cats held on to defeat the Toronto Argonauts 36-24.

Western Final

The Western Final featuring Saskatchewan @ Calgary was watched by an average audience of 1.9 million viewers on TSN, up 2% compared to last year’s Western Final.

Audience levels peaked at 2.7 million on TSN in the fourth quarter of the game as the Saskatchewan Roughriders completed a 35-13 upset of the Calgary Stampeders. 

101st GREY CUP

The 101st GREY CUP features the Saskatchewan Roughriders at home against the Hamilton Tiger-Cats. The game will be broadcast live on Sunday, Nov. 24 on TSN, TSN Radio and in French on RDS. GREY CUP SUNDAY coverage begins at 1 p.m. ET on TSN.

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TSN is Canada's Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN Radio and TSN Mobile TV. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB Sunday Night Baseball, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 

Sources: BBM Canada and Omniture

*For electronic measurement data that dates back to 1994.  Audiences prior to August 31, 2009 are based on BBM Nielsen Media Research Mark II meters.

- TSN -

 

For More Information:

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca

Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca

Rob Duffy, (w) 416.384.5717, rob.duffy@bellmedia.ca

Twitter: @TSN_PR

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