TSN Takes Over the TTC with Month-Long CHAMPIONS LIVE HERE Ad Campaign

— May 10, 2016

– TSN blankets Canada’s busiest subway station, the Yonge-Bloor station in Toronto, with 178 pieces of unique CHAMPIONS LIVE HERE ad creative –
– Total station takeover showcases the 2016 IIHF WORLD HOCKEY CHAMPIONSHIP and EURO 2016, two of the 60+ iconic championships that live on TSN –
– Subway ad campaign complements the network’s ongoing national marketing campaign, themed CHAMPIONS LIVE HERE –
– TSN’s coverage of the 2016 IIHF WORLD HOCKEY CHAMPIONSHIP continues through to May 22, while EURO 2016 kicks off June 10 –

TORONTO (May 10, 2016) – As Connor McDavid, Auston Matthews, and Patrik Laine take centre stage at the 2016 IIHF WORLD CHAMPIONSHIP, and with EURO 2016 kicking off one month today, TSN has launched a month-long CHAMPIONS LIVE HERE outdoor ad campaign at the Yonge-Bloor subway station in Toronto that highlights these iconic events – part of 60+ championships that live on TSN.

TSN_CLH_Y+B SubwayDomination

<<NOTE TO MEDIA: Click here to view and download creative>>

Featuring 178 pieces of unique creative installed at Canada’s busiest subway station for the next month, the total station domination is part of TSN’s ongoing CHAMPIONS LIVE HERE campaign that highlights the network’s deep and diverse roster of championship events. “Our CHAMPIONS LIVE HERE campaign is all about the moments of consequence that define the TSN experience,” said Stewart Johnston, President of TSN. “Toronto is a city that lives and breathes sports, and our campaign underscores just two of the more than 60 iconic championships that Canadians can experience on TSN.” “As part of TSN’s larger CHAMPIONS LIVE HERE marketing strategy, our subway domination really works as a one-two punch: it features high-impact visuals on a grand scale, while targeting hundreds of thousands of TTC users at Canada’s busiest subway station,” said Jon Arklay, Senior Vice-President, Bell Media Agency. “Together the visuals and high-profile location effectively drive home TSN’s CHAMPIONS LIVE HERE narrative in a very powerful way.” By the Numbers Installed over the course of two days by a 20-member crew, TSN’s CHAMPIONS LIVE HERE outdoor ad campaign at the Yonge-Bloor subway station features the following 178 pieces of unique creative:
  • 70 different station posters measuring 4’x6’
  • 51 unique posters located along escalators and station walls
  • 25 backlit station posters
  • 12 pieces wrapping turnstiles
  • 6 wall murals
  • 6 horizontal posters in stairwell areas (measuring 50”x20” and 100”x40”)
  • 4 static LCD digital screens
  • 2 full-motion LCD digital screens
  • 2 pieces wrapping the fare booths
  TSN’s CHAMPIONS LIVE HERE Campaign TSN’s subway station domination is part of the network’s ongoing national marketing campaign themed CHAMPIONS LIVE HERE, which debuted during SUPER BOWL 50 on CTV. Featured in heavy rotation across Bell Media’s industry-leading TV, radio, digital, outdoor, and social platforms, TSN’s CHAMPIONS LIVE HERE campaign underscores the unrivalled range of iconic championships that live on TSN, and the incomparable value that TSN’s five national feeds deliver to subscribers. Over the next 12 weeks, TSN’s all-star roster of championship events includes:
  • Team Canada hitting the ice at the IIHF WORLD CHAMPIONSHIP
  • Europe’s best players going head-to-head at this summer’s highly-anticipated EURO 2016
  • A battle of Europe’s biggest club teams in the UEFA CHAMPIONS LEAGUE FINAL
  • An unforgettable NBA season culminating with the NBA FINALS
  • The biggest stars in tennis competing in the FRENCH OPEN and WIMBLEDON
  • The CANADIAN GRAND PRIX in Montréal
  • The top players in golf competing in the U.S. OPEN championship and the OPEN CHAMPIONSHIP
  • The 157th running of the QUEEN’S PLATE to kick off the Canadian Triple Crown on TSN
  • The second and third legs of the American Triple Crown with the PREAKNESS STAKES and BELMONT STAKES

About TSN TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers world-class content across its industry-leading platforms including five national television feeds, TSN.caTSN GO, and TSN Radio stations across the country. With more championship events than any broadcaster in the country, TSN’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, FIFA World Cup, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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