TSN Teams Up with Uber Eats to Deliver Multi-Platform Basketball Partnership

— April 16, 2019

– Multi-faceted partnership includes elements airing across TSN’s NBA and NCAA broadcasts, including broadcast ads, custom content featuring TSN talent, special features, and more –

TORONTO (April 16, 2019) – TSN today announced a multi-platform partnership with Uber Eats, which sees the brand engaging in a full-court press across TSN’s extensive basketball coverage. The partnership covers the network’s live coverage of the NBA and NCAA College Basketball, and arrives just in time for TSN’s comprehensive coverage of the NBA Playoffs, continuing today (Tuesday, April 16) with the Toronto Raptors’ Game 2 against the Orlando Magic, live at 7:30 p.m. ET on TSN and TSN Radio 1050.

The partnership kicked off during TSN’s complete coverage of NCAA®MARCH MADNESS® with the Uber Eats Deliveries of the Day segment, which featured top plays from that day’s action. The Toronto Raptors’ NBA Playoffs run features the Deliveries of the Game segment, highlighting the best plays of each Raptors playoff game on TSN (the network’s complete NBA Playoffs broadcast schedule can be found here).

“Raptors fans are counting on the team to deliver the championship, but they are also relying on Uber Eats to deliver their favourite foods so they don’t miss a minute of the action,” said Jessica van Rooyen, Head of Marketing, Uber Eats Canada. “Partnering with TSN on both content development and media integration has given us the opportunity to demonstrate to Raptors fans how seriously we take our role in the game day experience.”

“We’re excited to work with Uber Eats on this expansive and integrated partnership that will drive the brand to the hoop with innovative branded content,” said Alyson Walker, Vice-President, Brand Partnerships & Client Strategy, Bell Media. “With TSN’s packed lineup of basketball programming, Uber Eats is the perfect fit to reach fans across the country during the NBA’s post-season.”

The partnership, a collaboration between Uber Eats, Mediacom Sport & Entertainment, Behaviour, Maple Leaf Sports & Entertainment, and TSN, features numerous additional elements, including:

  • A custom 30-second commercial featuring TSN’s Kate Beirness airing across TSN and Uber’s digital and social media platforms, including a custom landing page
  • Custom content and an interactive stunt at Toronto’s Maple Leaf Square featuring TSN’s Tessa Bonhomme, Darren Dutchyshen, and plenty of Uber Eats deliveries 
  • An Uber Eats-sponsored pre-game countdown clock during the network’s final Raptors games of the regular season

About Uber Eats Canada
Since launching in Canada in December 2015, Uber Eats has revolutionized food delivery by offering hundreds of thousands of Canadians an opportunity to connect with local restaurants in cities like Toronto, Ottawa, Montreal, Vancouver, and more. For small business owners, Uber Eats has helped expand their reach and grow their businesses while also creating flexible earning opportunities for delivery partners.

About TSN
TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, Premier League, Soccer Canada, CONCACAF Gold Cup, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.


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