TSN’s DIGITAL SPORTSCENTRE Partners with Advil® Mini-Gels

— September 4, 2019

– Advil® Mini-Gels becomes presenting sponsor of TSN's DIGITAL SPORTSCENTRE, Canada’s only mobile-first daily sports news show –

TORONTO (September 4, 2019) – TSN and Advil® today announced a new partnership that sees Advil® Mini-Gels become the presenting sponsor of DIGITAL SPORTSCENTRE, Canada’s only mobile-first daily sports news show.

Hosted by Marissa Roberto, DIGITAL SPORTSCENTRE presented by Advil® Mini-Gels is a fast-paced daily sports news show that lives on TSN’s Instagram stories. It’s the perfect way to get complete sports news, fast – just like the way Advil® Mini-Gels delivers fast relief on-the-go.

Beyond the presenting sponsorship, the partnership includes broadcast and digital promos, logo inclusion during the opening frame, mentions during DIGITAL SPORTSCENTRE presented by Advil® Mini-Gels, social media support, and the creation of twice-weekly custom features.

“Innovating and striving to deliver optimal consumer experiences are values that both Advil® and TSN share,” said Tarek El Morsy, Product Manager – Advil®, GlaxoSmithKline. “We are thrilled to be a part of this exciting platform that allows TSN to bring to life the content people love in new and innovative ways”

 DIGITAL SPORTSCENTRE has been incredibly successful in reaching a growing and loyal fan base of sports fans.  We are very excited to welcome Advil® as the presenting sponsor of the show, including partnering on custom content together,” said Ken Volden, Vice-President and Executive Producer, News and Studio Production, TSN.

DIGITAL SPORTSCENTRE presented by Advil® Mini-Gels is the first mobile-optimized daily news show in Canada – one of many broadcasting firsts from Canada’s Sports Leader. In November 2018, it joined TSN’s roster of leading sports news and information shows, helmed by Canada’s go-to and most-trusted source for sports news, SPORTSCENTRE, as well as the widely popular SC WITH JAY AND DAN presented by Tim Hortons.

About GSK Consumer Healthcare

Our Consumer Healthcare business combines science and consumer insights to creative innovative everyday health care brands.  We build world-class brands that consumers trust, and experts recommend for oral health, pain relief, respiratory, skin health, nutrition and digestive health. 

About TSN

TSN is Canada’s Sports Leader and provides world-class content across its industry-leading platforms including five national television feeds, TSN Direct, TSN.ca, and TSN Radio stations across the country. With a broad portfolio of multimedia sports assets, Champions Live Here as TSN delivers more championship events than any broadcaster in the country. The network’s deep and diverse roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, Spengler Cup, Hockey Canada events, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Montreal Canadiens, Winnipeg Jets, Season of Champions Curling, FIFA World Cup™, Canada Soccer, CONCACAF Gold Cup, MLB, Golf’s Majors, NASCAR, F1, Grand Slam Tennis, UFC, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.

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Graeme Morrison

Communications Officer, News & Sports
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Hannah Carver

Communications Coordinator, News & Sports